Adam Kennedy-Ripon

Advised the CEO on digital transformation, driving 200% organic traffic growth and expanding into high revenue markets, now generating 70% of total income.

– C-Suite advisory: Guided leadership on market diversification, identifying and prioritizing opportunities in underserved sectors to align with long-term growth objectives.

– Team coaching: Equipped internal teams with frameworks to execute data-driven campaigns, fostering cross-functional collaboration to scale new revenue streams.

Drove marketing strategies for IMD's MBA, EMBA, and MSc programmes (MSc in conjunction with EPFL), balancing growth, brand visibility, and audience engagement.

– Developed and executed a data-driven marketing strategy for IMD's MBA, EMBA, and Master of Science programmes, optimising ROI, prioritising high-impact initiatives, and effectively allocating resources to drive growth in lead quality and programme revenue.

– Spearheaded multi-channel marketing strategies for IMD MBA and EMBA programmes, leveraging digital, print, and experiential campaigns to maximise audience engagement and programme visibility.

– Identified and cultivated strategic partnerships, including the Financial Times, to expand audience reach, increase programme visibility, and enhance engagement with key target demographics.

– Led the transformation of digital marketing efforts, including website revamps, landing page optimisation, and chatbot integration, resulting in improved lead conversion rates and streamlined student engagement.

– Directed content strategy and brand storytelling, incorporating authentic messaging, video content, and the creation of new programme brochures for MBA, EMBA, and Master of Science programmes. Shifted from generic messaging to fact-based, emotionally engaging campaigns, strengthening audience connections and driving measurable programme growth.

– Implemented advanced marketing automation and audience segmentation strategies, creating personalised, scalable campaigns that improved lead nurturing, accelerated conversions, and supported enrolment growth.

– Revitalised brand appeal with data-led messaging from MBA candidate and alumni insights, application analysis, and online sentiment tracking. Launched unfiltered video campaigns and editorial storytelling, integrated with CRM nurturing, to attract high-calibre candidates.

– Designed and executed a 360° marketing strategy that unified brand messaging across all customer journey stages (acquisition to remarketing), driving measurable results and securing multiple Fortune 500 clients in competitive sectors.

– Led a 5-member marketing team to achieve a 45% increase in lead generation through innovative top of-funnel initiatives, refined messaging frameworks, and optimised budget allocation, improving ROI by 20%.

– Boosted conversion rates by 35% through data-driven campaigns, validated by A/B testing and performance analytics, Landing page optimisation and CRM integration for nurturing leads.