Alessio Zanolla

Directed multi-channel marketing operations for fourteen different clients in various industries: telecom, food&drink, construction, art and tech. Oversaw content creation process: aligning graphics with brand guidelines and collaborating with internal teams to deliver high-quality marketing assets, by implementing a new progress tracking tool, reducing mistakes and improving productivity. Crafted quarterly newsletters for five clients using three different platforms. Deployed an automated reporting tool; slashing monthly reporting workload from 20h to 4h and producing up to date reporting materials on SEO and SEM performance. Produced monthly performance reports for all fourteen clients, tracking and monitoring several KPIs from website performance to social media to ADS campaign, translating insights into actionable strategies. Tracked and monitored several ADS campaign performances, optimizing budget allocation and keyword selection for maximum ROI, achieving as low as 0,35 CHF CPC in low budget campaigns. Edited and designed web content for customer websites to improve SEO scores (both traditional and LLM). Co-developed an e-commerce website for a Swiss photographer, designing architecture, user experience and information structure, as well as catalog, pricing and e-commerce strategy.

Teacher of law and economics, on subjects ranging from macro/microeconomics, business law, work law, accounting basics, history of markets.

Supported 5 consulting projects in branding and strategy development, analyzing market and consumer data for corporate partners such as Nespresso. Supported the students in completing all 18 projects in time, achieving the expected quality standards by tracking their progress and answering to their inquiries. Executed and coordinated meetings, Q&A sessions, and company visits with the clients (5 senior managers, 1 CEO, 1 business owner) by employing strict organizational and clear communication skills.