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Alexandra in wenigen Worten
Hi, I'm Alexandra! I'm a Senior UX Designer based in Berlin, Germany with 10+ years of experience. I'm passionate about improving the lives of users through easy and intuitive digital solutions!
My To Dos as a UX Designer:
• benchmarking, competitor analysis
• ideation with requirements from users and business (KPIs)
• create paper prototypes, wireframes, click dummies
• testing: prepare, conduct and analyze user tests (lookback, rapid user test)
• create user flows (BPMN), flow charts, customer journeys
• document hypotheses and recommend the testing method: A/B tests tests, polls (hotjar, survey monkey), user tests
• feedback rounds with UX, stakeholders, developers, product managers
Overview of some projects:
• optimized eCommerce pages: home, PDPs, PLPs, content pages, collection pages
• RWD - responsive web design
• checkout experience (one page checkout and multi-step checkout)
• B2B experience
• Omnichannel experience: optimized an internal brick and mortar tool
• SSO - single sign on experience
• CRM: NL & NL administration in customer account
• SEO landing pages
• created a new concept of an B2C online return process
• optimized an online appointment booking tool
• new concept of a B2B CMS tool
Projekt- und Berufserfahrung
- Sopra SteriaUX ExpertDIGITALAGENTUREN & IT-CONSULTINGMärz 2023 - Heute (2 Jahre und 2 Monate)Berlin, DeutschlandUX DESIGN and USER RESEARCH:I support Sopra Steria for a client of the public authority. My focus is on creating wireframes for internal expert software and discuss those wireframes with stakeholders and users. I prepare, conduct and evaluate eg. user testings to validate my wireframes and optimize them including the findings from the user testings.
- DAYONE GmbHUX DesignerDIGITALAGENTUREN & IT-CONSULTINGOktober 2022 - März 2023 (5 Monate)Berlin, DeutschlandUX Design für einen Omnichannel / E-Commerce Kunden:- heuristische Evaluation von existierenden Seiten- Neukonzeption von Seiten- Optimierung der PDP- Vorschlagen von User Tests / A/B-Tests- Vorbereiten und Aufsetzen von Umfragen in Hotjar- Analyse von Recodings in Hotjar- Grobkonzeption eines neuen Prozesses / Flow-Darstellung- Feature-Optimierung
- Moccu GmbH & Co. KGUX DesignerDIGITALAGENTUREN & IT-CONSULTINGApril 2022 - September 2022 (5 Monate)Berlin, DeutschlandUX DESIGN:• benchmarking, ideation, wireframing, prototyping, presenting concepts to stakeholdersUSER RESEARCH:• user testing of a new concept: preparing the interview, scenario, conducting the test and sharing findings & insights
1 externe Empfehlung
AP
Anne Pollmeier und 0 weitere Personen empfehlen Alexandra
9.9.2022
I worked with Alexandra for 2 years in the Omnichannel/Retail product development. I would like to highlight her professional, efficient and customer-centric way of working. She thinks proactively, questions ideas constructively and was always a very good sparring partner for me as a product manager. She independently prepared prototypes, flow charts and UX designs - always bringing in new methologies - and tested them with customers and store employees, always with the goal of creating the best possible experience for the customer. She was very creative but also paid attention to IT capabilities and was in close coordination with our team's developers.
Ausbildung und Abschlüsse
- Magister Artium in Slavistik und Germanistischer LinguistikLMU Ludwig-Maximilians-Universität - München2012