Beschreibung

Ce que je fais : je règle les problèmes complexes de programmatique et je fiabilise l’activité AdOps pour améliorer delivery, performance et revenus.

Quand me contacter

- "Vos deals PG/PMP ne livrent pas / CPM instables / win rate faible"

- "Pacing erratique, tracking/QA, problèmes de ciblage ou de setup DSP"

- "Vous voulez améliorer VCR/viewability/CTR sur CTV/OLV"

-"Vous perdez trop de temps en opérations → besoin de process + automatisations (Python)"

Ce que je livre

Diagnostic + plan d’action priorisé (quick wins + fixes durables)

Implémentation / optimisation (DV360, GAM, deals)

Templates + playbooks (QA, pacing, troubleshooting) + dashboards/reporting

Pourquoi moi : 10+ ans en ad tech/publishers (US + EU), pilotage cross-fonctionnel (Sales/CSM/Product), et capacité à automatiser ce qui ralentit les équipes.

Format : audit 2–5 jours • sprint 2–4 semaines • retainer 1–3 jours/semaine.

Plateformes : DV360, The Trade Desk, Beeswax, Google Ads, CM360, Springserve, Xandr, Equativ, Triton, GAM, Magnite,

Salesforce, Jira, Confluence, Ad resa, Zapier, Notion ect

Branchenexpertise

Sprachen

Französisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Nur remote

Führt Projekte hauptsächlich remote aus

Dailymotion
Lead Ad Operations
Januar 2023 - Dezember 2025 (2 Jahre und 11 Monate)
New York, NY, USA
- Led AdOps & Media Trader team across US and LATAM with full revenue accountability for multi-market performance.
- Managed Video, Display, and CTV campaigns, optimizing for CTR, VCR, viewability, and brand KPIs.
- Owned troubleshooting and optimization of PG and PMP deals to maximize delivery and performance.
- Directed first DV360 implementation for the US team, reducing inventory costs by 20% and improving VCR by 15%.
- Built operational tools increasing efficiency by 30% and reducing deployment time by 20%.
- Acted as cross-functional consultant for Sales, Product, and Engineering across Americas and EMEA on global projects.
Troubleshooting Intégration Automatisation DV360 Optimisation
Deezer
Senior Programmatic Manager
Juli 2021 - Dezember 2022 (1 Jahr und 5 Monate)
Paris, France
- Managed programmatic monetization across audio, video, and display deals, driving a 12% eCPM increase and 8% fill rate lift.
- Led monetization-partner implementations and floor-price strategies, resulting in a 30% revenue uplift in Brazil.
- Delivered programmatic training for sales and ad ops teams, reducing issue-resolution time by 25% through improved troubleshooting workflows.
Programmatique Optimisation Troubleshooting Google Ad Manager Yield Management
Sublime
Account Manager
Januar 2020 - Februar 2021 (1 Jahr und 1 Monat)
Paris, France
- Managed Publicis and Dentsu Aegis France accounts totaling €6.5M, driving client communication and performance optimization.
- Improved VCR by 15% through A/B testing and format optimization.
- Produced tailored RFP presentations and coordinated execution with AdOps and Sales teams.