Alicia W.

• • Product leadership: Own and drive product strategy and execution for 3 core product areas responsible for over 90% of company revenue and unlocking new ARR streams.

• • Business expansion: Launch 0 to 1 commercial products with production-ready AI features, driving direct revenue growth and prospecting for new business opportunities and partnership.

• • Cross-functional partnership: Partner with engineering, design, operations, legal, risks, sales and customer success. Enhance platform adoption and optimize efficiency by 70% via ML-based risk classification and AI-powered decision system.

• • Business scaling: Scale global onboarding and compliance workflows across 95+ countries without proportional operational overhead. Drove business growth with consistent, compliant and efficient delivery even during seasonal traffic peaks.

• • Outcome driven execution: Lead end-to-end product ownership from ideation to GTM and post-launch optimization, ensuring continuous alignment with business and customer outcomes.

• • People & Product Leadership: Kickstarted 4 teams and scaled a platform product vertical from 8 to 35 FTE in 2 years. Directly managed onboarding platform, verification system, and compliance workflows. Drove organization growth while sustaining agility and operational efficiency. Built a strong culture that strives for high performance and thrives on collaboration, transparency and quality.

• • AI-driven product transformation: Launched AI-driven portfolio recommendation and predictive profile completion, cutting onboarding time by 60%, while boosting multi-product adoption and reducing support requests.

• • Product vision and strategy: Introduced strategic product frameworks to capture market trends and sustain fast growth under evolving regulations and constraints. Championed our product externally and ensured speed, scalability, and reliability for global enterprise customers.

• • Led 2 product teams and launched multiple initiatives serving SMBs and advertisers in high-volume markets. Worked cross-functionally with policy, legal, engineering and external vendors to drive end-to-end excellence.