Über Anabella
¡Hola! Me llamo Anabella y tengo 14 años de experiencia en Social Media Marketing. He trabajado en agencias creativas, start-ups y marca. Desde mis inicios como community manager hasta mi trabajo como social media manager, digital brand manager y paid media manager, sigo teniendo una pasión inmensa por este campo.
Amo mi trabajo. Sobre todo amo conectar a las personas con una marca, crear conversación y pensar cómo potenciarla en diferentes canales y con todas las nuevas herramientas que existen, sin perder el foco estratégico.
Spanisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- ZURICH INSURANCESenior Social Media SpecialistBANKEN & VERSICHERUNGENOktober 2022 - Heute (3 Jahre und 8 Monate)Madrid, Spanien• Lead online community management in multiple languages and monitor brand reputation related alerts across global social media pages: Facebook, X, Instagram, Linkedln, blogs & media outlets via Sprinklr• Extract insights from the interactions with customers and provide recommendations to enhance customer experience• Lead Sprinklr focused support initiatives for onboarding of international subsidiaries onto platform• Keep up-to-date with Sprinklr's latest releases and define the best way to implement them into managing the online community, reporting insights and listening to customers and competitors• Manage digital marketing insights reports for Group Marketing, Group Strategy, Top Management and different stakeholders• Create and publish content relevant to the team on Workplace by Facebook (internal communication tool)• Manage analytics and Digital Marketing KPIs to evaluate the performance of the social media pages• Content strategy for Zurich Duo's communication efforts
- INSIDE IDEAS GROUP LTDSocial Media Manager - DIAGEO Southern EuropeSOZIALE NETZWERKEOktober 2021 - Oktober 2022 (1 Jahr)Madrid, Spain- Work closely with the paid media agencies to ensure best-quality output for all paid media executions from a content perspective.- Develop social and campaign strategies, always ensuring output aligns to brand purpose and business objectives- Create Content Plans for each Quarter, based on local market C&E activations, Global content creation and Opportunities- Manage the implementation of these strategies in terms of content calendar, taking a test-and-learn approach and ensuring content is optimised for channels- Work in cross agency teams to bring a social perspective to integrated campaign planning- Analyse the impact of social content we create in order to optimise it- Proactively disseminate new developments in the coresocial platforms, and what this means for the social strategy- Proactively seek out relevant cultural trends and best-in-class social practice- Establish effective 'ways of working' with the local market team to ensure best practice- Develop and execute plans to boost posts to key audiences, and use learning to optimise activity- Line Manage the Social Media Community Managers who are responsible for moderating, posting and reporting on the core brands' social channels.
- FindasenseCX Engagement Architect - Innovation LeaderNovember 2019 - Oktober 2021 (1 Jahr und 11 Monate)Madrid, Spain- Develop the content strategy for social networks.- Project management.- Monitor the client's corporate brands and channels, giving a timely response to them.- Manage publications of new content, providing data input and analysis through active listening with the consumer.- Monitor and ensure that the processes respond to the client's KPIs & SLAs.- Investigate, report and collect key insights on the behavior of the afternoon in the digital environment and social networks.- Generate alerts for crisis situations and opportunities identified by the community managers.- Monitor and report the sentiment of the campaigns to the intelligence and planning team.- Make reports of the campaigns that are in progress before intelligence and planning.- Implement and manage the digital guidelines of the internal channels, and you will make the final report of them.- Respond to consumer concerns through the content posted on social channels proactively and reactively.- Build communication protocols (Q&A's) for the different campaigns and / or clients, adapting them to their needs.- Investigate new trends in social media that contribute to the creation of content for current brands and / or clients.- Implementation and reporting of paid media strategies.
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Ausbildung und Abschlüsse
- Licentiate degree, Comunicación SocialUNIVERSIDAD CENTRAL DE VENEZUELA2007Licentiate degree, Comunicación Social
- Bachiller en CienciasCOLEGIO SAN AGUSTÍN EL MARQUÉS2007Bachiller en Ciencias