Ananda Rieber

I help people become better at this thing called strategy. Feel free to contact me to talk about Brand Strategy, Positioning, Creative Strategy, Creative Effectiveness, or how to get started as a Freelance Strategist.

GLDN is a boutique agency for Creative Strategy. We help businesses pinpoint the 'where', 'when', and 'how' of victory. We're known for actionable, impactful results without the drag of traditional processes. Our secret: Linking strategy and creativity from the get-go. We're here for senior marketers who dare to move the needle.

Selected Clients:

adidas, REWE, Mercedes Benz, Telekom, McDonald's, VW, Amazon, Paypal, Mircrosoft, bett1 , Audi, Zalando, Bosch, Lidl, HUK, Mastercard, Emmi, ALDI Süd, International Fund for Animal Welfare, DKB, Hanse Merkur, COOP, Netflix, Agentur für Arbeit, Letta, Aral, Shop Apotheke, Meica, Müller, Sirplus, Kaufland, Stihl, Soulbottles, Share, Tier, MAN, Arbeiter Samariter Bund, MunichRE, Soulbottles, Viva con Agua, Volksbanken Raiffeisenbanken, Bitvavo, eBay, Playstation, UBS, ALDI Nord

Rügenwalder Mühle: Developed a brand experience strategy to make the heritage-rich brand resonate with younger audiences. Created a Social-First concept that leveraged the brand’s legacy while modernizing its appeal. Ensured an integrated approach across all channels, aligning them towards long-term growth and relevance.

DB Regio: Led brand strategy to enhance DB Regio’s appeal to diverse audiences, from commuters to tourists. Designed a campaign to improve the brand’s image by addressing key pain points - such as convenience and reliability - while driving short-term activation to increase train usage.