Beschreibung

I am a senior commercial and marketing leader in B2B FMCG with deep expertise in Out-of-Home coffee systems. Over 20 years, most at Nestlé Professional, I led a €300M beverages portfolio across EMENA with full P&L and indirect leadership of 1,300 people. I build integrated product, machine, and service solutions, turn insight into strategy, and ship results. Highlights include +15M incremental growth through new markets and business models, a 1,000-SKU recycle-ready packaging redesign with clear claims guardrails, and digital acceleration that added +€5M on Amazon EU5. Earlier, I doubled a complex CEE strategic account portfolio in five years and led multi-market turnarounds across RTM and key account channels.

My core strengths are portfolio and product marketing, pricing and revenue growth, category and trade marketing, commercial excellence, ABM and demand generation, and route-to-market design for foodservice, hospitality, vending, and QSR ecosystems. I am comfortable in matrix setups and executive stakeholder environments, moving from board framing to field execution without losing speed or clarity.

Typical engagements I run:

• GTM audit and 90-day plan tied to pipeline and margin

• ABM jumpstart for the first 10 named accounts with partner motions

• Portfolio and pricing tune-up with decision deck and implementation sprints

• Coffee and HoReCa market entry playbooks and tender toolkits

I work in English and French, Hungarian native, based in Switzerland with Permit C. Available across EMEA time zones for remote or hybrid mandates: full-time leadership, interim or fractional CMO/VP, project-based consulting, and expert calls. If you need measurable growth, faster decisions, and tools your teams can actually use, I am ready to start.

Branchenexpertise

Sprachen

Englisch
Muttersprachlich oder zweisprachig
Ungarisch
Muttersprachlich oder zweisprachig
Französisch
Verhandlungssicher

Arbeitsortpräferenzen

Vor Ort möglich

Vevey (bis zu 50 km)

Freelance
Freelancer
EINZELHANDEL
Juli 2024 - Heute (1 Jahr und 11 Monate)
Vevey, Schweiz
1. B2B GTM for coffee/hospitality suppliers

Key Expertise: Coffee, HoReCa, foodservice, hospitality, vending, catering, franchise, QSR, OOH, route to market, distributor.

What you get: market entry mini-playbooks, distributor activation, tender kits, ABM for top hotel/catering chains.

2. Portfolio, pricing and packaging tune-ups for FMCG SMEs

Key Expertise: portfolio, pricing, pack claims, renovation, innovation pipeline, retailer buyers, CPG.

What you get: 10-day pricing and pack claim reset with a decision deck and a one-pager per SKU.

3. B2B demand gen and ABM for EUR

Key Expertise: ABM, field marketing, demand gen, EMEA, EU5, CRM, partner marketing.

What you get: 30-day ABM jumpstart for 10 named accounts. Playbooks, email/call flows, SDR enablement, partner co-marketing plan.

4. Amazon growth for mid-market brands
Key Expertise: Amazon, marketplace acceleration, retail media, DSP, content.

What you get: 2-week audit and 90-day plan. Ad structure, content fixes, EU compliance basics.

artificial intelligence Business plan Lead generation Strategic planning Growth hacking
Nestlé Professional
Commercial Head of Beverages Portfolio & Innovation EMENA
Februar 2019 - Juni 2024 (5 Jahre und 4 Monate)
Vevey, VD, Switzerland
During this time period, I managed the most profitable European Beverages (coffee, chocolate, dairy, tea, plant-based alternatives) category worth €300M + with complete P&L responsibility, as well as guided strategy and execution across 27 markets and 1300 team members. One of my key assignments in this role was to manage the I&R pipeline for 10 product segments and 1 K SKUs across nine factories to ensure efficient production, inventory control, and product availability. I was tasked with facilitating end-to-end new product launches, including the development of comprehensive commercial and marketing toolkits to support market introduction and growth.
segments, channels, and innovative route-to-market strategies aimed at delivering €4M yearly incremental innovation.
Nestlé Hungary
Senior Business Development Manager – Strategic Accounts & Innovation CEE
Januar 2017 - Januar 2019 (2 Jahre)
Budapest, Hungary
Doubled business and secured additional contracts in Central and Eastern Europe by negotiating a significant joint business plan with LUKOIL Russia to enhance customer propositions and drive substantial revenue growth.