Andreea Ionel

➢ MarTech Strategy: Developing and executing a marketing technology roadmap aligned with

digital and commercial goals, implementing advanced solutions to enhance campaign

effectiveness and customer experience.

➢ Tool evaluation and integration: Leading the evaluation, selection, and integration of

marketing technology tools, ensuring seamless data flow and interoperability between

systems.

➢ Marketing automation: Overseeing the Salesforce Marketing Cloud (SFMC) and its

integration with VEEVA CRM, SAP CDC (Consent Management Platform), managing

platform setup, data, user governance and change requests.

➢ Website and digital platform ownership: collaborating with IT and brand teams to improve

corporate websites’ UX, content structure, analytics tagging, ensuring alignment with

MarTech and lead-generation strategy.

➢ Omnichannel campaigns: Collaborating with Brand Leads to design, implement, and

manage automated marketing campaigns across various channels, optimizing customer

journeys and engagement.

➢ Data utilization: Working closely with data analytics teams to leverage customer insights for

segmentation, personalization, and dynamic content delivery.

➢ Cross-functional collaboration: Partnering with commercial, medical, IT, and other teams

to align MarTech initiatives with overall business and IT strategies, translating business

requirements into technical specifications.

➢ Performance tracking: Establishing key performance indicators (KPIs), monitoring

campaign performance, and providing regular reports and optimization recommendations.

➢ Training and support: Providing training, guidance, and support to ensure effective

utilization of MarTech tools across various teams.

➢ Compliance: Collaborating with the Legal team to ensure to ensure compliance with GDPR

in the use of MarTech platforms.

Department Customer Experience – Pre-Sales Dates January 2024 → June 2024 Position held Salesforce Squad Lead & Customer Experience Architect Responsibilities

• I coordinated a cross-functional team comprising experts in marketing, business consultancy, technical architecture, go-to-market strategy, and both Presales and Postsales teams with the mission to create a Salesforce offer for Europe and build a Salesforce consulting practice for Europe.

Department Digital Engagement & Marketing Dates Temporary Advisor Position held Responsibilities Senior Product Marketing Manager, Customer Data Platform (CDP)

• Collaborated with Olympic Committee leadership and partners during a 6-week advisory role, in the final phase of the implementation of Salesforce Data Cloud (CDP) by facilitating the alignment of business requirements and use cases to guide solution design, organizing the UAT, monitoring project milestones, orchestrating partner contributions, and engaging and updating relevant stakeholders to ensure a seamless and successful implementation.