Ani Dimitrova

I consult and support companies in all their performance marketing activities. My clients include businesses of all scales and vary in products and services - Allbirds, Latana, SumUp, Conrad Connect, Camunda and many more. My specialties include:

- complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, LinkedIn), display (Google), video (YouTube), native (Outbrain) campaigns

- planning and implementation of digital marketing strategies, budget allocation and forecast

- performance marketing from execution to optimisation

- landing pages optimisation - planning, creation, A/B testing

SumUp and payleven merged to become the first ever global card acceptance brand.

• Responsible for all SEM activities in more than 10 European countries for the two merging businesses, payleven and SumUp

• Ensure smooth transition of all existing campaigns to the new entity

• Maximizing performance through use of advanced marketing techniques to meet and exceed targets for PPC campaigns such as search, display, retargeting, RLSA, etc.

• Tracking and reporting on KPIs. Data analysis on a large scale, preparing and managing regular reporting

• A/B testing and analysis of ad copy and creative.

• Regular bid management across all networks

• Keyword expansion

• Onsite conversion/funnel analysis. Landing pages creation and testing, working closely with design and front end teams for conversion optimization and maximum engagement

• Identifying new marketplace and channel opportunities and help launch additional marketplaces

• Budget planning and allocation, monthly and quarterly forecast

• Responsible for all paid marketing channels for 10 European countries

• Managing daily execution of all performance marketing activities

• Strategic marketing planning and continuous optimization strategies to drive customer awareness, engagement and conversions

• Maximizing performance through use of advanced marketing techniques to meet and exceed targets for PPC campaigns such as search, display, retargeting, RLSA, etc.

• Tracking and reporting on KPIs. Data analysis on a large scale, preparing and managing regular reporting

• A/B testing and analysis of ad copy and creative.

• Regular bid management across all networks

• Keyword expansion

• Onsite conversion/funnel analysis. Landing pages creation and testing, working closely with design and front end teams for conversion optimization and maximum engagement

• Identifying new marketplace and channel opportunities and help launch additional marketplaces

• Budget planning and allocation, monthly and quarterly forecast