Über Anna
En partenariat avec des marques et des agences, je crée des rapports de tendances et apporte des recommandations stratégiques pour enrichir leur empreinte culturelle et renforcer leur présence sur les réseaux sociaux.
Französisch
Verhandlungssicher
Englisch
Verhandlungssicher
Deutsch
Muttersprachlich oder zweisprachig
Russisch
Muttersprachlich oder zweisprachig
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- MeltwaterInsights DirectorJanuar 2021 - Januar 2023 (2 Jahre)Paris, France
- Managed a client portfolio of 10 global key players in luxury and sport industries
- Oversaw a global team of 12 analysts, data scientists &research managers
- Nurtured a future-forward approach to social media research within the team that prioritises cultural relevancy, storytelling and long-term thinking
- Directly collaborated with decision makers in social insights, marketing & media teams to advise them on their social analytics approach and their social media presence
- Designed and implemented custom-made methodologies that leveraged quantitative and qualitative research methods
- Negotiated and handled research budgets up to 200.000€
- LINKFLUENCESenior Insights ManagerJanuar 2018 - Januar 2021 (3 Jahre)Paris, France
- Conducted 50+Adhoc research studies in luxury fashion & beauty, as well as FMCG and automotive industries.
- Successfully managed the a SaaS project for a premium German car brand that transformed into a global roll out across 10+ markets. Rebooted a brand equity project for a leading French luxury corporation involving 17 brands and 7 markets.
- GestaltenEditor & Content CuratorJanuar 2016 - Januar 2018 (2 Jahre)Berlin, Germany
- Editor of 13 books on design, travel &food featured in CNNStyle, Wired
- Implemented editorial concepts from initial research to content curation and photo & text editing
- Closely collaborated with the editor in chief and guest editors
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Ausbildung und Abschlüsse
- Master communication, médias et industries créatives, cum laudeSciencesPo, Paris2016