Über Anna
Marketing Manager with 20 years of experience in strategic marketing, brand management, and business development across diverse industries, including real estate, retail, education, sports, communication, and consulting. In-depth understanding of the international premium goods industry with focus on customer-centric innovation. Passionate about driving brand growth and delivering measurable results through data-driven strategies and creative marketing campaigns.
Englisch
Muttersprachlich oder zweisprachig
Italienisch
Grundkenntnisse
Russisch
Muttersprachlich oder zweisprachig
Französisch
Konversationssicher
Ukrainisch
Muttersprachlich oder zweisprachig
Deutsch
Konversationssicher
Vor Ort möglich
Zürich (bis zu 50 km)
Projekt- und Berufserfahrung
- EF Education FirstProject Manager – Branded GoodsBILDUNG & E-LEARNINGApril 2023 - November 2024 (1 Jahr und 7 Monate)Zürich, Switzerland• Led the global rebranding and launch of merchandise across 50 language schools and sales offices, ensuring brand consistency.• Managed supplier negotiations to secure high-quality, cost-effective branded goods and ensured timely deliveries.• Oversaw supply chain operations, including procurement, inventory management, and distribution.• Managed invoicing and payments, ensuring accurate transactions.• Led branding coordination for summer school facilities (interior & exterior).• Collaborated with marketing, operations, and finance teams for seamless brand material rollouts.
- EF Education FirstRegional Sales ManagerBILDUNG & E-LEARNINGDezember 2022 - April 2023 (4 Monate)Zürich, Switzerland• Managed a global network of agents promoting EF programs in local markets.• Developed sales strategies, provided agent training, and drove market growth.• Strengthened partnerships to optimize agent performance in regional markets.• Tracked sales activities and lead generation using Salesforce CRM.
- DEC Education GroupHead of MarketingNovember 2021 - März 2022 (4 Monate)Kyiv, Ukraine, 02000• Led seven digital marketing campaigns across Facebook, Instagram, YouTube, PPC, SEO, and Influencer Marketing.• Implemented a CRM system and trained the sales team for improved lead generation and retention.• Organized major industry events, including the DEC Weekend – International Education Fair and B2B partnership events.
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Ausbildung und Abschlüsse
- Master of ManagementKyiv National Economic University2006Master's in International Economy & Management
- Certificate in International Trade & Commercial DiplomacyCarletonUniversityofCanada2006Certificate in International Trade & Commercial Diplomacy