Ariane Dübbert

Clients: Rotkäppchen-Mumm, Roland Berger, Penguin Random House, Beate Uhse, Sto

As a Brand Strategist at Serviceplan, I was responsible for rebranding multiple FMCG brands, including Rossmann and Hartmann. A project close to my heart is the re-launch of the fashion brand Comma. I was responsible for defining the new positioning, brand model, mission statement and corporate identity. Furthermore, I led strategy on a successful new business pitch for Cosnova using data from mintel, wgsn and internal research to build a campaign that got to the bottom of Gen-Z's concerns.The client loved it and invited us to work on their business. Out of my personal beliefs for fair and equal rights I joined the group wide DE&I Team. Part of our work included hosting an internal Workshop-Week to create awareness and a deeper understanding for the importance of DE&I in advertising.

Being the only strategist at Leverate Media, I had full responsibility for everything strategy-related, from new business to creative planning. Projects I want to mention: Developing a new communication strategy for Arla International. We made sure Arla would reach a broader target audience in the Asian market. Throughout the process, I frequently consulted with the client and set up market research. I led the strategy for the successful pitch of Foursource, an international fashion platform. Other clients I worked on: Timeless, Amazon Logistics, Vaha, Elexial