Bastien L.

Freelance Principal Product Designer for And You Create, a product design studio specialized in fintech and regulated finance.

What I shipped:

- Wealth management dashboards for private banks and asset managers (portfolio views, advisor workflows, client reporting)

- KYC and onboarding flows for fintech clients, including regulated entities

- Fintech product UI across investment, lending and B2B finance tools

- Studio brand, positioning and marketing site

Worked end to end on engagements: discovery, IA, interaction design, design system ownership, and production handoff with engineering teams. Most projects involved environments where compliance and UX had to coexist.

Lead Product Designer at Nuant, a digital asset management platform for crypto portfolios.

What I shipped:

- Portfolio dashboards covering holdings across multiple chains, exchanges and wallets, with performance and allocation views

- KYC and onboarding flows for institutional and retail users

- Trading and transaction flows (execution, settlement, audit trail)

- Design system from scratch, used across web app and marketing surfaces

- Brand identity and marketing site

Worked closely with founders, engineering and compliance. Owned design end to end: discovery, IA, interaction, visual, prototyping, and production handoff. Most of the product had to balance institutional-grade requirements with the speed of a crypto-native audience.

Three years freelancing out of London as Lead Product Designer, working directly with founders, CTOs and product leads across fintech, insurtech, retail and enterprise.

Engagements ranged from short sprints to multi-month embedded roles. Worked on banking and finance interfaces, insurance products, e-commerce platforms, and enterprise tooling for some of the largest clients in the world. Most engagements covered the full design cycle: discovery, strategy, IA, interaction, visual, prototyping, and handoff to engineering.

Clients during this period included Akbank, Siemens, Zego, Floom and Apple. Each project had its own constraints (regulation, scale, brand, legacy systems) but the through-line was the same: shipping product interfaces that worked in production, not just in Figma.