- mikuska.de | PRTSN UGBusiness Strategy, Innovation & Service DesignDIGITALAGENTUREN & IT-CONSULTINGJanuar 2015 - Heute (10 Jahre und 5 Monate)Munich Metropolitan Area, Germany
- Founding and management of two companies (methodworks PartG and PRTSN UG).
- Taking on management roles in critical phases: Leading departments or projects in the interim during scaling or crisis situations.
- Acquisition and nurturing of customers as well as development and maintenance of a broad network of project partners.
Selected achievements from over 50 projects in more than 15 different industries:- Launch and established of new products, services and ventures in the market.
- Developed and implemented strategic realignments to improve operational efficiency and profitability.
- Selection, coaching & support of start-ups to becoming scale-ups with up to 8-digit funding rounds.
- Embedded innovation culture sustainably in organizations through the design and establishment of corporate ventures, incubators and training programs.
- Craft Clarity GmbHManaging Director & Design StrategistDIGITALAGENTUREN & IT-CONSULTINGDezember 2021 - Dezember 2024 (3 Jahre und 1 Monat)Munich, Germany
- Development of the strategic direction and brand positioning.
- Establishment and maintenance of new and existing customer relationships.
- Acquisition, staffing and management of customer projects with a focus on strategy, innovation and digital transformation.
- Coordination and implementation of employee recruitment and a partner network consisting of agencies and freelancers.
- Creation of a digital and scalable corporate organization.
Achievements:- Established the newly founded company during two international crises into a boutique consultancy with a seven-figure annual turnover.
- Developed a broad client base consisting of well-known multinational corporations, NGOs and start-ups.
- Expanded the workforce to 10 employees and acquired an additional 20 freelance partners and agencies.
- PAYBACK GmbHDigital Product OwnerE-COMMERCEJanuar 2014 - Dezember 2014 (12 Monate)München, Deutschland
- Development of a clear product strategy and roadmap in close coordination with the digital unit executives.
- Communication of the product vision to stakeholders, teams and customers.
- Operational interface for collaboration with developers, designers and marketing teams to translate requirements into working solutions.
- Maintenance of the product backlog based on business value, customer feedback and team capacities as well as communication of requirements as user stories.
- Conduct of market and competitive analysis, user research and user feedback.
- Iterative implementation of improvements based on KPIs and user testings.
Achievements:- Led the relaunch of the e-commerce browser plugin “PAYBACK Internet Assistant” and established browser shopping as a new sales channel.
- Scaled the user base from 5,000 to over 100,000 users and increase sales from EUR 25,000 to over EUR 1 million.
- Increased user experience, conversion rates, shopping cart size and customer value through the product re-design.
- International Management (B.A.)Technische Hochschule Deggendorf2012Fully English-language study program in the field of management Focus on corporate structures, business environments and business models In-depth study of modern management practices Bachelor thesis: Are business models of companies with “Soccerball” characteristics superior to other companies? Analysis of companies in the German chemical industry. Year abroad: Kansai Gaidai University Osaka (Japan), January 2010 – December 2010 Received the JASSO scholarship from the Japanese government Enrolled in courses in Japanese language, culture and economics as well as Applied Far Eastern psychology (yoga, Buddhism, Daoism) Summer School: University of Helsinki, Finland, August 2009 Scholarship from the Deggendorf Institute of Technology Focus on political science and social sciences in the “European Studies” course In-depth study of organizations and policy-making in the EU
- Academic Programm for Entrpreneurship (Certification)Strascheg Center for Entrepreneurship gGmbH2014Certificate program completion with a focus on entrepreneurship & innovation Focus on human-centered design, innovation methodology, lean startup & business models Practice-based learning in three projects: Own start-up idea, Corporate Innovation, International team building
- Entrepreneurial Leadership – UnternehmerschuleESCP Europe (Berlin, Paris2014Focus on fostering innovation in companies for high-potential managers (now: Exec. Master in Digital Innovation & Entrepreneurial Leadership) Developed in close cooperation with experienced entrepreneurs Contents of the program: Methods of entrepreneurship, Leadership skills in digitalization and Management tools for agile transformation