Fähigkeiten (4)
Carla in wenigen Worten
I'm using commercial semiotics, cultural research, ethnographic research and trend analysis to drive business growth. I have proven expertise in Brand Strategy & Innovation, working as a freelancer as well as with global agencies.
I come with an in-depth knowledge of Germany and the DACH (German-speaking) region, of CEE Markets and have lead several international projects for global insights. Passionate about staying ahead of industry trends.
Projekt- und Berufserfahrung
- Self-EmployedBrand Strategy, Innovations, Semiotics & Cultural InsightJuni 2016 - Heute (8 Jahre und 10 Monate)Vienna, AustriaTrend enthusiast. Bringing creative and innovative approaches to brand strategy. Understanding today, shaping tomorrow. Applying strategic thinking, semiotics and ethnographical techniques to help brands grow in our ever changing cultural world.
- DENTSU INTERNATIONALSenior Communication ConsultantMärz 2018 - März 2019 (1 Jahr)Vienna, Austriadentsu partners up with brands to achieve meaningful progress. We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey.
- SabbaticalTraveling, exploring, learningNovember 2015 - März 2016 (4 Monate)
Externe Empfehlungen
Ausbildung und Abschlüsse
- Master of ArtsAustrian Marketing University of Applied Sciences2012Master of Arts (M.A.), Product Marketing & Innovation Management
- Bachelor of ScienceRomanian-American University Bucharest2007Bachelor of Science (BS), Economy of Tourism