- Hermes Germany LogistikStrategie/Produkt/InnovationLOGISTIK & SUPPLY CHAINAugust 2024 - Heute (6 Monate)Hamburg, Bundesrepublik DeutschlandThe ProjectStrategy/product development/innovationMy JobLeading various medium and large teams for product development C2C and B2C. Workshop conception, facilitation and evaluation for product strategy development. Project management, inspiration and establishment of new work structures/flow. Use of creative working methods.
- EVERSYSEVERSYSLUXUSGÜTERAugust 2023 - Heute (1 Jahr und 6 Monate)Hamburg, DeutschlandThe ProjectDevelop an innovative and inspirational Global Brand Strategy ModelMy JobAs freelance Strategy Director and Design Thinking Coach leading the current brand status into a sustainable global Brand and transfer into the De’Longhi Brand Process.Facilitate a Design Thinking Workshop, leading a small team and developing the Brand and Product/Portfolio on every level. Defining a future driven Positioning and Value Proposition Canvas. Currently defining the global Brand Strategy and Brand ID and OKR.
- Startup in the course of formationStartup in the course of formationBERATUNG & AUDITSMärz 2023 - Dezember 2023 (9 Monate)Hamburg, DeutschlandThe ProjectDevelop Brand and Product (Service/ID/Strategy/Comms.)My JobAs freelance Strategy Director and Design Thinking Coach support the founder in bringing the Business Idea and brand to live.With Design Sprints and Design Thinking Workshops me and a small team is developing the Brand and Product Ideas on every level. Working with OKR, Business Model Canvas and Value Proposition Canvas or the MVP Experiment Canvas. Currently defining the Brand Strategy and ID.
- Marketing KommunikationswirtinHanseatische Akademie für Marketing und Kommunikation1999Marketing Kommunikation
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