Über Céline
J’aide les organisations internationales, instituts scientifiques et entreprises innovantes à transformer une idée ou un projet technique en offre claire, monétisable et scalable.
Après avoir conduit la transformation commerciale et marketing du CERN Courier (magazine international du CERN), j’ai développé une expertise unique : créer une stratégie complète from scratch dans des environnements complexes, tout en générant des résultats immédiats.
🔍 Ce que je peux faire pour vous
- Identifier des opportunités produit et clarifier la proposition de valeur
- Réaliser une analyse marché (concurrence, personas, USP)
- Concevoir une stratégie Go-to-Market adaptée à vos objectifs
- Structurer votre modèle commercial (pricing, offres, plan de monétisation)
- Mettre en place votre funnel marketing & sales (CRM, KPIs, messages clés)
- Développer des partenariats stratégiques et un narratif convaincant
- Créer vos outils de lancement : pitch deck, media kit, messages, contenus
- Piloter votre lancement ou repositionnement produit
🌟 Ma valeur ajoutée
- Double expertise : stratégie commerciale + environnement scientifique
- Forte expérience dans des contextes institutionnels et internationaux
- Capacité à structurer rapidement, puis exécuter de manière autonome
- Vision business + sens opérationnel + storytelling orienté impact
📦 Types de livrables
- Étude d’opportunité & analyse marché
- Stratégie Go-to-Market
- Architecture pricing & offres
- Funnel commercial + scripts + templates
- Plan marketing opérationnel et calendrier d’exécution
- Pitch deck / media kit / contenus
- Roadmap produit
- Recommandations prêtes à déployer
Französisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Spanisch
Muttersprachlich oder zweisprachig
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- CERNSales & Marketing LeadFORSCHUNGNovember 2024 - Heute (1 Jahr und 7 Monate)Geneva, SwitzerlandSince November 2024, I have been leading the full commercial and marketing transformation of the CERN Courier Magazine, the international magazine of high-energy physics, following its transition to a fully in-house model.⭐ Key Achievements🚀 Designed and executed the full sales & marketing strategy from scratch, independently, in a complex international and institutional environment.💰 Generated €230K in revenue in 12 months, securing strategic multi-channel partnerships with top industry players (digital, print & events).📊 Built a new pricing architecture, digital media kit, and pitch materials aligned with CERN’s positioning.🔁 Redesigned the full sales funnel: new client portfolio, lead qualification system, and performance tracking tools.🤝 Negotiated and managed 30+ advertising contracts, including implementation of legal agreements.📰 Led the editorial integration of commercial content (sponsored articles, ads, banners, newsletters) while safeguarding editorial independence.📬 Relaunched and managed the newsletter, now reaching 14,000+ subscribers, aligned with audience-acquisition goals.🎯 Negotiated strategic win-win partnerships to secure CERN Courier’s presence at major industry events while minimizing costs.🎪 Personally led the end-to-end coordination of onsite conference presence (logistics, booth materials, cross-functional alignment).🌍 Represented the CERN Courier at major international congresses, including event strategy and communication kit creation.🧭 Built a sustainable go-to-market framework, aligning sales, brand, and cross-department collaboration (Comms, Legal, Finance, Web, Events, Alumni).🧱 Developed robust internal processes ready for scale-up, across Comms, Legal, Finance, Web and Events teams.🖨️ Supervised production, printing and global distribution of each issue, ensuring flawless delivery cycles.💼 Managed budget and financial operations for the publication.
- Mantu groupGlobal CRO ManagerPHARMAZEUTISCHE INDUSTRIEJuni 2024 - November 2024 (5 Monate)Geneva, Switzerland• 𝐋𝐞𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧, 𝐒𝐩𝐚𝐧𝐢𝐬𝐡, 𝐚𝐧𝐝 𝐀𝐬𝐢𝐚𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐬• Executed 𝐦𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠 in French, English, and Spanish across the 𝐔𝐒𝐀, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐒𝐩𝐚𝐢𝐧, 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐒𝐰𝐢𝐭𝐳𝐞𝐫𝐥𝐚𝐧𝐝, 𝐚𝐧𝐝 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞• 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Senior R&D Directors specializing in Clinical Operations,Pharmacovigilance, Regulatory Affairs, Biometrics, and Drug Safety.• Utilized 𝐜𝐨𝐥𝐝 𝐜𝐚𝐥𝐥𝐢𝐧𝐠, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐞𝐦𝐚𝐢𝐥𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐞𝐯𝐞𝐧𝐭𝐬 to expand clientele and build brand presence• 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐜𝐥𝐨𝐬𝐞𝐝 𝐬𝐚𝐥𝐞𝐬, developing proposals and finalizing contracts• Recruited 𝐚 𝐭𝐞𝐚𝐦 𝐨𝐟 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭𝐬,defining recruitment needs and conducting interviews• Oversaw 𝐚𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, including 𝐛𝐮𝐝𝐠𝐞𝐭 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐦𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠
- Les laboratoires FIDIAMarketing Lead of 2 Business UnitPHARMAZEUTISCHE INDUSTRIESeptember 2022 - Oktober 2023 (1 Jahr und 1 Monat)Paris, France
- 🚀 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚𝐧 𝐈𝐧𝐣𝐞𝐜𝐭𝐚𝐛𝐥𝐞 𝐌𝐞𝐝𝐢𝐜𝐚𝐥 𝐃𝐞𝐯𝐢𝐜𝐞: Spearheaded the successful launch of a cutting-edge medical device for elite athletes through strategic partnerships.
- 📈 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝟑𝟎+ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬: Produced key assets including dosage guides, sales aids, brochures, and medical content to drive product adoption.
- 🌍 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐞𝐝 𝟏𝟗 𝐇𝐢𝐠𝐡-𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐄𝐯𝐞𝐧𝐭𝐬: Led national and international events, including organizing France’s first-ever Cadaver Lab, fostering industry innovation. Collaborated with Key Opinion Leaders (𝐊𝐎𝐋𝐬))
- 💻 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Achieved a 78% email open rate and boosted LinkedIn engagement by 40% through targeted digital marketing campaigns.
- 💰 𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed a €700,000 marketing budget across 2 drugs, 6 medical devices, and 2 supplements, ensuring ROI and strategic alignment.
- 🤝 𝐑𝐞𝐩𝐬 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐫𝐧 𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠 : Led masterclasses and mentored two interns, enhancing team performance and driving knowledge-sharing.
Empfehlungen
Sei die erste Person, die Céline empfiehlt
Teile Deine Erfahrung aus der Zusammenarbeit mit diesem Freelancer.
Diese Freelancer passen auch zu Ihren Kriterien
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Ausbildung und Abschlüsse
- Master's in Innovation Management and EntreprenershipSorbonne Université2023Master's in Innovation Management
- 15th Monaco Biennial of Oncology Medical Training202215th Monaco Biennial of Oncology Medical Training