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Christina in wenigen Worten
I have been positioning, shaping and advancing brands for 13 years now - 6 of which I have worked as an independent brand and communication consultant and creative thinker with a passion for substantiating brands with a powerful purpose and meaningful storytelling, always being rooted in the current zeitgeist, consumer insights and brand heritage. In order to move the world forward, brands need to be brave enough to question and disrupt the status quo and break with often rigid market conventions to get heard and be able to revolutionise entire industries.
I am especially interested in sustainability projects and visionary brands with a value-adding purpose in this world.
WHY do you as a brand exist?
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° Brand & Communication Strategy
° Brand Building & Storytelling
° Consumer Insights & Market Intelligence
° Innovation & Disruption Workshops
° Sustainability Thinking
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Next to my strategic consulting career, I am also a conceptual artist with a love for nature's ever recurring patterns, natural and bio fabricated materials and regenerative design methods as well as a certified Jivamukti Yoga Teacher.
Projekt- und Berufserfahrung
- Freelance (Christina Glatzel - self-employed)Senior Strategic Planner / Planning Director - FreelanceBERATUNG & AUDITSApril 2017 - Heute (8 Jahre und 2 Monate)Worked for agencies / companies, such as Scholz & Friends, TBWA, Peter Schmidt Group, STAUD Studios, Textappeal / Leap, VORN Strategy Consulting, Zum Goldenen Hirschen, Kolle Rebbe, BMC Strategic Innovation, Heimat, Wynken Blynken & Nod, Siemens Energy, etc.mainly on projects in the FMCG, food, beauty, fashion, retail, automotive and sustainable energy industry.
- HeimatSenior Strategic PlannerBERATUNG & AUDITSJuni 2015 - Februar 2017 (1 Jahr und 8 Monate)Hamburg, DeutschlandMy work encompassed everything from strategic brand development to crafting insightful and impactful communication strategies as well as innovative product concepts. Always with a disruptive mindset and approach.Main clients:Siemens Home Appliances, R+V Versicherungen (insurance), Lotto24 (lottery), Yingo.de (social lottery), Hermes (logistics), Bonita (fashion), König Pilsener (beverages), Stage (entertainment), and several new business projects (automotive, car financing, social / charity, technology).
- Select WorldStrategic PlannerBERATUNG & AUDITSOktober 2010 - Dezember 2013 (3 Jahre und 3 Monate)Hamburg, DeutschlandHaving worked on exciting accounts and projects within the premium beauty & fashion business (P&G, Wella, System Professional, Amway, Maurice Lacroix, Davidoff, Triumph), while at the same time extending my industry horizon by taking on strategic work for retail (Thalia, Gute Adressen Hamburg), healthcare (Merck) and sports apparel (Amer Sports) brands. Next to that I continously worked on major new business projects.Key specialties: Strategic project management; brand consulting; integrated international & national communication & brand strategies; marketing campaigns; media channel recommendations; market intelligence; consumer insights; trend research; primary & secondary market research; brand building (identity work, brand architecture, positioning); creative briefs; client presentations; brand workshops; CRM strategies; merchandising; product concepts; new business.
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