Über Clara
I have worked with leading international brands in cosmetics and FMCG for over 10 years, designing and launching multiple brands, products and campaigns worldwide.
I will support your growth ambitions with a wealth of strategic, brand-building and commercial expertise.
Me in a nutshell:
- +10 years of marketing experience in commercial and brand functions with a keen and active understanding of brand building.
- Experience leading category growth and driving product/brand innovation with a creative and innovative flair.
- Strategic mindset with proven experience shaping global strategy to sub-regional and local market initiatives, with relevant experience with EU, NA and JP markets.
- Entrepreneurial spirit and passionate attitude with the ability to lead and inspire internal and external teams and collaborate with partners from different geographies.
Global Brand Management:
- Managing and supporting brand and product strategies and innovation
- Leading product development projects from kick off to launch
- Designing global marketing strategies to achieve growth targets
- Developing marketing materials, guidelines and activity calendars
- Supporting in market deployments and capability-building with internal and external partners
- Producing customized channel support programs and materials
Local Brand Development:
- Shaping go-to-market strategies to local dynamics
- Executing local marketing strategies and designing tailored initiatives and campaigns to reach the awareness, relevance and sales targets.
- Planning a marketing calendar with the right combination of content, media, PR, CRM, influencer marketing, promotions and retail programs.
- Developing customized channel/client programs and managing KA marketing agenda for online and offline partners
- Localizing marketing materials, brand content and all commercial tools.
- Optimized use of budget with measured ROI, systematically shared metrics and tracked progress
Let’s talk!
Spanisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Französisch
Verhandlungssicher
Katalanisch
Muttersprachlich oder zweisprachig
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- OpellaE-commerce Brand ManagerPHARMAZEUTISCHE INDUSTRIEJuni 2025 - Dezember 2025 (6 Monate)Amazon PDP owner for OTC pharma brands. Responsible for optimizing conversion through content excellence, keywords and reviews. Synchronizing with add placements and keywords betting campaings.
- Coty SASGlobal Brand ManagerMODE & KOSMETIKJuli 2019 - Mai 2021 (1 Jahr und 10 Monate)Geneva, SwitzerlandBrand development and growth strategies for the Wella Pro Color brands including:- Design and execution of brand communication campaigns including partnerships and collaborations, influencer marketing and SoMe activation.- Production of brand content for every channel and platform (incl. KVs, POSM, e-commerce content, educational content and tutorials)- Brand measures and insights management to design future actions to boost brand metrics- Securing innovation pipeline with new product and brand launches- Maintaining the brand identity fresh and relevant and well represented across regions with accurate guidelines.
- Ploom (JTI)Brand DevelopmentHIGHTECHJuni 2021 - Juni 2023 (2 Jahre und 1 Monat)Geneva, Switzerland2 Year project to build the support system for the launch of Ploom across regions.Creating content to support internal teams with the high-tech introduction in a traditional industry.Coordinating with internal and agency teams to shape the identity and positioning of the brand.Signing a global ambassador to boos the brand awareness and build a reputation in the design segment.
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Ausbildung und Abschlüsse
- Executive Master, Digital Innovation and Entrepreneurial LeadershipESCP Europe2020Master thesis: Innovation for Sustainability.
- International Exchange Program, School of ManagementYork University2013Brand Management, Consumer Knowledge and Communications management studies.
Zertifizierungen
- Digital MarketingCircus Street2018
- Graphic DesignUAL University of Arts Of London2020