Über Diana Isabel
I help organizations navigate transformation — building the communication architecture, leadership alignment, and cultural infrastructure that makes change actually stick.
Over 15+ years across EMEA, LatAm, and Asia, I've worked at the intersection of organizational communication, change management, and leadership development for companies including Novo Nordisk, Merck Group, J&J, Diageo, GSK, and Gartner. My background spans both strategic communication and digital transformation — which means I understand not just what to say internally, but how to build the systems and capabilities for organizations to sustain it.
Core areas of work:
• Internal communication strategy and organizational narrative
• Change management and leadership alignment programs
• Executive coaching and C-suite advisory
• Culture transformation and employee engagement
• Leadership workshops and capability building
• Endomarketing and digital communication for internal audiences
I work remotely and on-site across Europe. Available for project-based consulting, fractional advisory, and facilitation.
Languages: Spanish · English · Catalan · French · Japanese
Englisch
Muttersprachlich oder zweisprachig
Japanisch
Muttersprachlich oder zweisprachig
Katalanisch
Konversationssicher
Französisch
Verhandlungssicher
Spanisch
Muttersprachlich oder zweisprachig
Vor Ort möglich
Barcelona (bis zu 50 km), Madrid (bis zu 10 km), Valencia (bis zu 10 km)
Projekt- und Berufserfahrung
- Diana Isabel Carreazo - Freelance Senior ConsultantSenior Digital Marketing, Leadership & Comms Strategist | Omnichannel Growth ConsultantMärz 2022 - Heute (4 Jahre und 3 Monate)Barcelona, SpainWhat I Do:• Design and deliver transformative leadership, culture, and omnichannel marketing programs – including executive training, strategic workshops, and international conferences that drive measurable organizational change• Execute end-to-end consulting projects in digital marketing transformation, leadership development, and strategic communications – from diagnosis and strategy to implementation and ROI tracking• Deliver keynote speaking and thought leadership on conscious leadership, neuroscience-based communication, and digital innovationSelect Clients:Novo Nordisk Europe, Gartner, Yara Europe, Merck Group, LLYC, BCW, McCann, Concentrix, WeHelp, Selva Mar Campus, Factorial, and high-growth startups across Europe and AmericasTypical Engagements:• Fractional CMO / Marketing Director (3-12 months)• C-Suite executive coaching and strategic advisory• Omnichannel digital strategy and implementation• Leadership transformation and culture change programs• Workshop facilitation and conference speaking
- Novo NordiskStrategic Consultant & Project Manager – Digital Transformation & Multichannel ExcellencePHARMAZEUTISCHE INDUSTRIEApril 2025 - Heute (1 Jahr und 2 Monate)I led the strategic planning, project/program management, and end-to-end coordination of Amplify, a €1.5M+ initiative focused on localizing and optimizing all European communications for the Spanish market. My work spanned creative and paid media optimization (social content, Google Ads, SEM, SEO), as well as the full transformation of the eHealth conversion and activation portal.I coordinated cross-functional teams across India and Europe—including developers, creatives, designers, and data specialists—to deliver high-performing digital campaigns. I also provided strategic consulting to improve campaign reputation, developed data-driven diagnostics using Big Data to analyze audience sentiment and profiles, and established robust KPIs and forecasting models to predict digital performance. Additionally, I produced executive-level reporting for senior leadership.Beyond campaign execution, this role required sustained cross-functional leadership across culturally diverse teams in India and Europe — managing stakeholder alignment, executive communication, and organizational coordination at scale, including endomarketing locally and regionally.
- Merck GroupDigital Lead LatAm (+8 countries)GESUNDHEIT & WELLNESSJuni 2021 - März 2022 (9 Monate)Led Digital & Omnichannel Strategy across 10+ Latin American countries and US Hispanic markets (Florida region), partnering with Medical and Commercial leadership teams to transform digital capabilities, reputation, and market positioning.Key Responsibilities:• Spearheaded regional digital transformation strategy for LATAM and US Hispanic markets, aligned with global frameworks• Defined and implemented omnichannel marketing strategies across all business and medical units• Established digital KPIs, measurement frameworks, and performance benchmarks across diverse markets• Built digital maturity and professionalization across Mexico, Brazil, Colombia, Ecuador, Argentina, Chile, Peru, Central America, and US Hispanic segment• Identified growth opportunities and accelerated market activation through data-driven consumer insightsImpact:Transformed digital mindset and capabilities across culturally diverse markets spanning the Americas, driving measurable improvements in digital engagement, brand positioning, cross-border collaboration, and market share growth.
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Ausbildung und Abschlüsse
- Master of Science (MSc) in Political Studies Honored (Data Science focus), Political Science and GovernmentUNIVERSIDAD NACIONAL DE COLOMBIA2020Master of Science (MSc) in Political Studies Honored (Data Science focus), Political Science and Government
- Máster en Desarrollo Personal y Liderazgo, Liderazgo empresarialkuestiona2022Máster en Desarrollo Personal y Liderazgo, Liderazgo empresarial