Beschreibung

With 10 years' experience in e-commerce, e-retail and digital marketing in the luxury and art sectors, I'm a dynamic, curious person with a creative and analytic minded spirit, I love finding ways to transcribe customer experience online.

My domains of expertise are :

- E-Business Strategy (E-Commerce / E-Retail)

- CRO

- UX/UI

- Traffic Acquisition : SEO/SEA/CRM

- Data Analytics

- Digital Marketing Strategy

- Digital Project Management

Branchenexpertise

Sprachen

Französisch
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Vor Ort möglich

Paris (bis zu 50 km)

Ladurée
E-commerce & Customer experience Director
LUXUSGÜTER
August 2024 - September 2025 (1 Jahr und 1 Monat)
Paris, Frankreich
E-commerce strategy: value proposition, business development, P&L, budget
E-commerce project: website revamping, Shopify migration, UX/UI, SXO
Traffic Acquisition: SEO, SMA, SEA, Affiliation
CRM: strategy, data consumer, loyalty programm, deliverability
Customer service: team & process structuring, gorgias implementation
Expert Shopify shopify plus E-commerce SEO-Optimierung CRM
LVMH
Head of E-business - Dom Pérignon
WEIN & SPIRITUOSEN
September 2021 - Heute (4 Jahre und 9 Monate)
Paris, France
International e-retail
- Global strategy (assortment, distribution, digital marketing, SEM)
- Coordination with key markets
- Performance analysis
- Content production
- PIM/DAM coordination
- Budget management Revamping of DP.COM and launch of e-commerce on 3 markerts
- new UX/UI design
- Business case (value proposition, demand planning, P&L)
- SEO,SEA
- e-merchandising
- Data analytics Management of 2 persons
e-retail Shopify E-commerce SEO
PUIG
Global E-commerce Manager - Paco Rabanne
MODE & KOSMETIK
Oktober 2019 - September 2021 (1 Jahr und 11 Monate)
Paris, France
Lead the development, launch and run of the e-commerce website, pacorabanne.com on international. Rollout of 6 countries
- Define the strategy, the business case and the objectives for the DTC
- Refine a compelling shopping value proposition and a differentiating site experience
- Define assortment strategy : demand planning, stocks management
- Build the online promotional calendar in collaboration with markets, media, communication teams.
- Monitor and report business performance and P&L, providing recommendation to optimize performance
- Proactively manage site personalization and optimization to enhance customer engagement
- Define with the PO the roadmap and requirements for the website, accounting the brand ambition and constraints
- Ensure implementations of tracking tools during the build phase to follow the performance of the website, define performance dashboard, follow performance post-launch and define action plan to boost performance
- Develop and execute SEO strategies to improve organic search results and traffic
- Work hand and hand with logistic and customer service teams to enhance shipping services, think a sustainable art of gifting and boxes.
- Trafic SEM & media management Management CMS : Hybris, Drupal Tools : SAP,Google Optimize, Hotjar, Content Square
E-commerce SEO-Optimierung Go-to-market Strategy Data Analytics

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Master of Project Management
SKEMA BUSINESS SCHOOL
2015
Master 2 (M2), Digital Marketing & Project Management
Economie / Management
North Carolina State University
2014
Economie / Management

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Diane L.

Experte | E-commerce | Luxe | Shopify

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