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Projekt- und Berufserfahrung
- Growthsquad.meCO-FOUNDERBERATUNG & AUDITSDezember 2020 - Heute (5 Jahre und 6 Monate)MARKETING CONSULTANT at:• Think-Cell Software Gmbh• Caterna Vision GmbH• FINE Legal GmbH• Press Factory GmbH• AOK Rheinland/Hamburg• PROJECT EADEN GmbH• Visionary Growth Strategies, LLC.
- TIDALGrowth Marketing LeadHIGHTECHJanuar 2021 - März 2024 (3 Jahre und 3 Monate)Berlin, Germany• Led EMEA marketing activities, supporting country managers to achieve growth targets while maintaining CAC levels.• Managed graphic/motion designers, content managers and paid managers to create high performing campaigns• Managed 6-figure budgets across multiple web and app channels (FB, Google, Google UAC, TikTok, Snapchat, Bing, Apple Search Ads, Reddit, Iron Source, Unity, Bidease).• Led Mark Tech (implementation and management of GA4, GTM, Appsflyer).• Worked closely with the Data team to improve internal reporting (better understanding of LTVs / Retention per channel).
- ConnyPerformance Marketing specialist & BIJanuar 2019 - Januar 2021 (2 Jahre)Berlin, Germany• In the team of few people contributed to 20% Topline growth for 18 consecutive months at decreasing CACs• Improved performance over various channels: Google Ads, Bing Ads, Facebook Ads• Launched Instagram and Youtube as new acquisition channels• Was responsible for Analytics, Tracking, Marketing BI and Affiliate Program• Launched Referral and Coupon Programs
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Ausbildung und Abschlüsse
- Master of EconomicsFriedrich-Schiller-Universität Jena2016Master's degree, Economics
- Bachelor's degree, Finance and CreditKyiv National Economic University2015Bachelor's degree, Finance and Credit