Francesca Maino

Lead branding strategy development and execution across all ESMO corporate and product activities. Cultivate strong relationships with stakeholders to ensure seamless branding and design processes, creating a clear brand image to boost engagement and revenue. Manage the Branding team in developing ESMO Corporate and P&S brands, overseeing onsite and online campaigns for key ESMO meetings.

• - Monitoring the internal and external usage of the ESMO logo, keeping logo policies updated

• - Coordinating brand development of ESMO products and the implementation of branding guidelines for corporate and products' brands.

• - Coordinating onsite advertising&branding projects at main ESMO meetings

• - Supporting the Brand Manager in promoting the correct usage of branding guidelines by coordinating corporate and products' branding activities.

• - Assisting Brand Officer with the ESMO congresses' staging and dressing projects, as well as with Brand Management and ESMO Logo policies

• - Coordination of photoshooting activity during the ASCO Meeting in Chicago in 2017

• - ESMO Booth coordination at the ESMO 2017 Congress in Madrid

• - Supporting Corporate Communication Officer with marketing research, statistical, benchmarking and reporting activities