Henrik Larssen

Reporting into the Head of Digital and Omnichannel Strategy part of Global IT with the overall accountability for being the strategy lead & key business partner to define and implement an Omnichannel Go to Market model of the future for the EuCan International region, with a broad range of responsibilities.

 Successfully led and established an Integrated Webinar model in the rare disease environment engaging and connecting KOL and HCPs in + 40 markets.

 Driving disease and brand awareness providing field staff next best action opportunities offering an Omnichannel customer engagement experience leveraging AI applications.

As a change agent, leading and driving development of the online Value proposition, adapting the 'go to market' model by leveraging new capabilities for a Personalized & Intelligent customer engagement experience.

 Substantial yearly increase of the cross functional maturity level, developing impactful integrated customer engagements plans.

 Successfully adapted to the Covid 19 situation shifting the usage of customer engagement capabilities handling the V shaped development, securing uptake of online engagements versus F2F to secure a high customer engagement level on both quantitative and qualitative level.

 Turned and converted key Neuro congresses EAN and ACTRIMS-ECTRIMS 2020/21 into virtual success across 21 markets.

Channel Innovation, Customer Engagement Key focus on Digital Business Realization leveraging the MC Digital Hub/ecosystem platform in Top markets.

 Driving the adoption of Digital Strategies in Japan, China, Korea, Spain, Italy, UK, Canada.

 Reaching all time high levels of digital customer engagements in 2017.