Über Ines
Driven by Gratitude, Curiosity, Growth and Action | Digital Marketing | Business Transformation | Communications
I help businesses and organizations serve their customers better through the smart use of digital practices, an open mind, consistent efforts, and a dose of optimism. I’m a proactive problem solver with an entrepreneurial spirit and a lifelong learner.
Englisch
Muttersprachlich oder zweisprachig
Italienisch
Konversationssicher
Französisch
Grundkenntnisse
Albanisch
Muttersprachlich oder zweisprachig
Vor Ort möglich
La Tour-de-Peilz (bis zu 50 km), Montreux (bis zu 50 km), Geneva (bis zu 20 km), Lausanne (bis zu 50 km)
Projekt- und Berufserfahrung
- Elegran Real EstateDirector of Technology and Marketing AutomationIMMOBILIENJanuar 2025 - Heute (1 Jahr und 5 Monate)New York, Vereinigte Staaten
- Collaborate with the Leadership team and department heads to ensure Elegran’s systems and technology create and provide efficiency and productivity across departments;
- Identify operational efficiencies, potential automations, and reporting, and work collaboratively with all departments;
- Stay current on technology in the marketplace and recommend new processes and technology that provide solutions where necessary;
- Lead the development, design, and implementation of new technologies in partnership with the relevant department head(s);
- Strategize and execute adoption tactics of company systems and processes and technology stack;
- Manage and maintain all vendors/accounts related to Elegran’s technology stack, including access, security, functionality, and billing across all platforms;
- Lead and mentor technology coordinator.
- Manage and execute the support process and high level of service needed for all agents and staff.
- Elegran | Forbes Global PropertiesMarketing Project ManagerJanuar 2023 - Dezember 2024 (2 Jahre)New York Metropolitan Area, USA- Led a high-performing Content & Digital Marketing team, overseeing all aspects including planning, email marketing, paid advertising, reporting & analytics.- Strategically evaluated marketing initiatives, identified high-potential projects and creatively managed marketing budgets for optimal resource allocation.- Successfully led the marketing transition to a new CRM platform, including email marketing, website, and analytics integration, ensuring a seamless transition and improved marketing efficiency.- Effectively co-led the content creation team, resulting in increased quantity and quality of content production compared to previous years. Continuously sought opportunities for improvement in quality, processes, and time management.- Successfully implemented data-driven strategies to drive adoption of marketing and tech tactics from end-users (agents and teams),- Provided mentorship and coaching to team members in project management, time management, and critical thinking skills. Co-led projects instilled a 'test-it before' mindset and established effective work structures.- Collaborated closely with Sales to implement a robust lead tracking system, supporting company-wide ROI initiatives.- Ensured seamless integration of marketing tech solutions with other departments by working closely with the Tech team, enhancing efficiency and collaboration across the organization.
- Elegran | Forbes Global PropertiesDigital Marketing ManagerAugust 2020 - Dezember 2022 (2 Jahre und 4 Monate)New York Metropolitan Area, USA- Developed and executed effective Digital Marketing, Email Marketing, Content, and Paid Marketing Strategies for the Elegran | Forbes Global Properties brand.- Piloted a series of lead generation and re-engagement activities, for both end-client and recruitment prospects, demonstrating a proactive approach to generating and retaining leads.- Collaborated with social media agency and external consultants to drive revenue through successful SEM campaigns and identify new online lead generation opportunities.- Spearheaded the management of the mass email marketing platform, driving campaign redesigns and tailored solutions to align with brand and advisor needs. Piloted innovative initiatives, tracked performance, and worked on increasing adoption.- Supported real estate professionals in building their personal brands and achieving their business and marketing objectives using digital marketing best practices, AI, automation, and personalized customer journeys.
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Ausbildung und Abschlüsse
- Digital Marketing Strategies: Data, Automation, AI & Analytics, MarketingNorthwestern University - Kellogg School of Management2021Digital Marketing Strategies: Data, Automation, AI & Analytics, Marketing
- Postgraduate Degree in Digital Strategies for Business & Digital MarketingColumbia Business School2021Postgraduate Degree in Digital Strategies for Business & Digital Marketing