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Ivan M.IM

Ivan M.

Business & Marketing Consultant

EUR 1'200/Tag
Genève, CH
15+ Jahre

Durchschnittliche Reaktionszeit: 1h

Über Ivan

Ex-Google & Ex-Amazon, Startup Founder (raised €1.2M).
Strategist, Product Marketing & Storytelling expert helping companies clarify their message, structure high-impact pitch decks, and build effective go-to-market strategies.
15+ years shaping products, brands and growth at global scale.
  • Französisch

    Muttersprachlich oder zweisprachig

  • Englisch

    Muttersprachlich oder zweisprachig

Nur remote
Führt Projekte hauptsächlich remote aus

Projekt- und Berufserfahrung

  • Gamevestor
    President & Co-Founder
    PRIVATE EQUITY
    August 2024 - Heute (1 Jahr und 10 Monate)
    Genève, Schweiz
    • Founded Gamevestor, the first EU-wide crowdinvesting platform for video games.
    • Raised €1.2M from industry investors and strategic partners.
    • Driving business development, securing partnerships with studios, investors, and ecosystem players.
    • Overseeing product development and overall company direction.
    • Led marketing, brand building, and all go-to-market initiatives.
  • Electronic Arts (EA)
    Senior Global E-Commerce Manager
    VIDEOSPIELE & ANIMATION
    September 2017 - Juli 2023 (5 Jahre und 10 Monate)
    Geneva, Switzerland
    Managed global digital sales & revenue across EA’s central e-commerce channels.

    Led P&L ownership for key product lines, optimizing pricing, promotions, and conversions.

    Coordinated cross-functional teams (marketing, product, analytics, CRM, studio teams) to deliver impactful commercial campaigns.

    Negotiated and managed relationships with major retail and digital partners, improving visibility and sales performance.

    Delivered significant uplift on live-service titles, through data-driven promotional strategies and user segmentation.

    Oversaw global launch plans for selected EA titles, ensuring alignment across regions and channels.

    Built dashboards, forecasts, and performance reports for senior leadership (revenue, KPIs, strategic insights).

    Drove experimentation and optimisation (A/B tests, pricing tests, funnel improvements) across the e-commerce ecosystem.
  • Google
    Product Marketing Manager
    HIGHTECH
    Oktober 2013 - Juli 2017 (3 Jahre und 9 Monate)
    London, England, United Kingdom
    Led go-to-market strategies for key Google products across multiple European markets.

    Drove product positioning, messaging, and value proposition for high-impact launches.

    Collaborated with engineering, sales, and partnerships teams to ensure alignment between product roadmap and market needs.

    Managed marketing campaigns end-to-end, including segmentation, acquisition, activation, and user growth.

    Built and executed data-driven marketing plans, optimizing performance across channels.

    Conducted market research and competitive analysis to inform product decisions and strategic prioritization.

    Presented insights and recommendations to senior leadership to steer product and market strategy.

    Supported ecosystem partners with training, resources, and co-marketing initiatives to drive adoption.

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Ausbildung und Abschlüsse

  • Master in Business Management
    IMT Atlantique
    2011
    Master in Business Management
  • Professional Certificate, Corporate Finance
    Columbia University in the
    2018
    Professional Certificate, Corporate Finance

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