Ivan Tur

• ▪ Led a cross-functional team of 8 across product, marketing, and operations; grew segment revenue ~5% YoY and improved margin mix by redefining product-family roles, repricing 40+ SKUs, and phasing out 10% of underperforming SKUs.

• ▪ Built a regional growth-intelligence engine: ran bi-weekly portfolio & financial reviews, and surfaced 3 incremental product opportunities now in the innovation roadmap.

• ▪ Designed "Worry-Free" AppleCare-style service plans and a standardized Self-Service Kit that cut service only visits ~60%, freed ~15% of clinician chair-time, and lifted Call-to-Visit conversion rates.

• ▪ Led GTM for the industry's first AI-powered hearing aid in the Audiological Care channel—orchestrated Sales, R&D, TS&D, and Operations; delivered an on-time launch across EU, US, and APAC simultaneously.

CHF 220M portfolio | 3 product verticals | 8 manufacturing sites | EMEA scope

• ▪ Outperformed industry growth by 2 pp over 4 years by developing and executing a 5-year segment strategy covering portfolio, pricing, CoGS optimization, and manufacturing footprint—directly aligned to Business Line roadmap.

• ▪ Launched the industry's first recycling-ready retort packaging: built full commercialization plan (GTM, value engineering, pricing, manufacturing ramp-up), partnered with CEFLEX + key accounts (Mars, Nestlé, Aldi, Tesco) to shape regulatory positioning—met first-year commercial targets.

• ▪ Created a bi-monthly webinar and content program for major EU retailers and brand owners that strengthened vendor relationships and generated a measurable pipeline of incremental opportunities from both new and existing customers.

• ▪ Localized global value propositions by segment and country; built battlecards, call guides, and sales onboarding playbooks that equipped 50+ field reps—resulting in stronger positioning, higher engagement, and predictable lead flow.

CHF 40M revenue | 3 product categories | 20 product lines | 500+ SKUs | Global scope

• ▪ Delivered +12% net-sales CAGR (2015–2017)—5 percentage points above Hilti average for portfolio—by combining lifecycle management, pricing discipline, cost target definition, and assortment optimization across a highly fragmented, price-sensitive consumables portfolio.

• ▪ Drove TTM stage-gate commercialization of new product launches in close collaboration with R&D, Supply, Quality, and lead Market Organizations—ensuring on-time, on-budget delivery with full sales enablement packages. Launched SPX, SP, P lines of cup wheels, P line core bits, and P line blades.

• ▪ Managed end-to-end portfolio marketing plans: product lifecycle decisions, mix/pricing strategy, margin targets, and financial performance tracking—partnered with R&D and regional marketing to define and launch an innovative global portfolio.