Über J. Philipp
- Brand and campaign strategy
- Community building and management for brands
- Content strategy and concepts across channels
- Brand activation and event formats
- Coordinating agencies and cross-functional teams
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Projekt- und Berufserfahrung
- LAVAZZABrand Activation SpecialistLEBENSMITTELINDUSTRIEOktober 2025 - Dezember 2025 (2 Monate)Frankfurt am Main, Deutschland
- Developed the lead brand activation campaign from strategy and briefing through operational execution with internal teams and external partners
- Planned and allocated the complete brand activation budget for the 2026 fiscal year, with ongoing tracking, forecasting and stakeholder reporting
- Ran a full agency selection process including briefing development, structured pitch evaluation and final vendor decision
- Coordinated cross-functional alignment between marketing, trade and external agencies across parallel activation workstreams
- NIKEBrand Marketing InternSPORTSeptember 2023 - März 2024 (6 Monate)Berlin, Deutschland
- Co-led the EMEA-wide BTC Fast Laps event from planning through on-site delivery, coordinating event operations, agency steering, participant logistics and supplier coordination across roughly 300 athletes
- Briefed the live-stream partner on-site, coordinated the technical setup and managed the run-of-show for a livestreamed activation tied to the Fast Pack collection launch
- Steered an end-to-end brand partnership from initial briefing through operational delivery and post-event follow-up
- Coordinated targeted product seeding to running crews, trainers and sports communities to build authentic brand advocacy
- Tracked and reported KPIs across Nike's digital platforms, preparing structured performance summaries for internal stakeholders
- Liquid-LifeMarketing Communications Specialist - ApprenticeshipSPORTSeptember 2019 - Juni 2022 (2 Jahre und 9 Monate)Brilon, Deutschland
- Planned and delivered live event formats across sports festivals, product launches, technical workshops and hybrid livestream productions
- Negotiated co-op marketing budgets with brand suppliers and ran in-store brand activations and POS placements
- Built the Instagram tone of voice and launched the TikTok channel from scratch to drive in-store foot traffic
- Produced audience-specific content across digital and print, including SEO-optimized web copy for feature pages
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Ausbildung und Abschlüsse
- Bachelor of Arts - Journalism & MarketingFachhochschule des Mittelstands2025Three-year degree combining brand, marketing and media at the intersection of sport and consumer culture. Graduated with a thesis on Red Bull's brand identity communication, analyzing how the brand uses athletes and artists as brand carriers across The Red Bulletin and beyond.