Über Julia
Agile Digital Project Manager | Marketing Strategist | Communication Consultant | Copywriter
🇬🇧 Raised in 🇫🇷 | 🇪🇸 Fluent | 🇩🇪 Conversational
I’m an independent Digital Marketing & Communication Consultant and certified Scrum Master™, specialising in copywriting, digital project management, email marketing / mass mailing, and multi-channel campaign delivery in international and regulated environments.
I support global organisations such as Adidas, Roche, Novartis, Pfizer, Ipsen, Lilly and Viatris, as well as scale-ups and SMEs, helping them translate strategy into clear messaging, high-impact campaigns and well-executed digital projects — from concept to rollout.
With 19 years of cross-sector experience across healthcare, SaaS, marketplaces, EdTech, business education and coaching, I sit at the intersection of marketing, content, design and delivery, ensuring ideas move fast, stay compliant, and land effectively with their audiences.
What I do
- Copywriting & messaging for digital campaigns, emails, landing pages, reports, product launches and thought leadership
- Email marketing & mass mailing: campaign strategy, sequences, triggered sends, segmentation, localisation, HTML layout and compliance (medical & legal)
- Digital project management: cross-functional coordination (marketing, brand, design, product, legal), timelines, QA and delivery
- Campaign design & execution across email, web, LinkedIn and Meta ecosystems
- Multilingual content production & localisation for European and international markets
- Brand-aligned creative delivery, ensuring consistency across channels
- Congress & event communications: stands, posters, totems, leave-behinds / leaflets and pre/post-event digital campaigns
- Field marketing enablement: plug-and-play toolkits, meeting-in-a-box formats and sales-support assets
- Performance-driven optimisation, using engagement and analytics insights to iterate and improve campaigns
- Workshop facilitation
Englisch
Muttersprachlich oder zweisprachig
Französisch
Muttersprachlich oder zweisprachig
Spanisch
Verhandlungssicher
Deutsch
Verhandlungssicher
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- LillyWorkshop FacilitatorPHARMAZEUTISCHE INDUSTRIESeptember 2025 - September 2025Madrid, SpanienCommissioned to deliver an interactive workshop at Lilly’s Madrid HQ for the European Medical Information team, “Around the World in KPIs: Turning Web Metrics into Stories”, blending communication strategies, team building, and storytelling using digital metrics as the narrative foundation. Participants applied real GA and GSC metrics in activities, strengthening collaboration and reporting skills with reusable templates.
- Used real metrics from GA, Google Search Console, and Looker Studio dashboards to contextualise activities in Lilly’s medical environment.
- Designed dynamic group activities (icebreakers, card prompts, ranking challenges, redesign sprints) to foster engagement and practical application.
- Delivered a clear, didactic, and engaging session tailored to a team with digital expertise but no formal communication training.
- Provided reusable resources, editable templates, and reporting frameworks for continued team use.
- NOVARTIS SPAINDigital Marketing ConsultantPHARMAZEUTISCHE INDUSTRIEMärz 2025 - Dezember 2025 (9 Monate)Barcelona, SpanienPHARMACEUTICS, Digital Marketing Consultant - Awareness Campaign for Lp(a)Commissioned to design and deliver a full disease awareness campaign on Lp(a) for healthcare professionals, in anticipation of the SEA Congress (Sitges, June 2025). The campaign aimed to raise visibility around Lp(a)’s relevance in cardiovascular health through a cohesive visual and digital experience, aligned with Novartis branding and compliance standards.Measured Impact:
- Multi-Touchpoint Campaign Strategy: Developed a comprehensive suite of deliverables to educate and engage medical professionals across physical and digital channels, including NovartisPRO and iDoctus.
- Congress-Ready Visual Assets: Created high-impact materials for the SEA Congress stand, including a visual concept for the interactive totem and wall poster, designed to guide conversations and increase awareness.
- Targeted Communication & Copywriting: Delivered compelling copy and layout for mass mailing and digital banners, strategically directing traffic to NovartisPRO via CTAs tailored to the HCP audience.
- Content Architecture & UX for NovartisPRO: Structured and designed the digital content for the Lp(a) awareness hub on NovartisPRO, distilling complex scientific concepts into six digestible sections for an optimal user experience (Landing Page).
- Cabinet SAVEE-Learning and marketing consultantMEDIZINMärz 2025 - Heute (1 Jahr und 3 Monate)París, FrankreichCommissioned to design and implement a modern e-learning platform on LearnWorlds for Projet SAVE, a French medical initiative focused on vascular access training. The platform aimed to upskill healthcare professionals on the use and maintenance of PICC-lines, Midlines, and other access devices through a modular, interactive learning journey.
- Turnkey LMS Setup & Branding: Delivered a fully configured and branded LearnWorlds platform, including custom navigation, certificates, and multilingual settings tailored to SAVE’s audience.
- Instructional Design for Medical Training: Developed a needs analysis, course structure, and interactive modules (quizzes, videos, SCORMs) addressing core learning objectives for novice and advanced practitioners.
- Multimedia Production: Created engaging videos, slide-based lessons, and animations using Synthesia, Camtasia, and Canva, simplifying complex clinical procedures.
- Team Enablement: Trained SAVE staff to independently manage, update, and expand the platform, ensuring long-term sustainability and scalability of the solution.
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Zertifizierungen
- Leadership and People Management CertificationSemrush Academy2024