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Juliana MendezJM

Juliana Mendez

Supermalter

Interim CMO, Growth Advisor und Marketing Führung

EUR 1'200/Tag
6 Projekte
Berlin, DE
8-15 Jahre

Durchschnittliche Reaktionszeit: 1h

Über Juliana

CMO / GTM executive with 15+ 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐁2𝐁 𝐒𝐚𝐚𝐒 and platform businesses, scaling companies from early stage to €100M+ ARR. I lead 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐠𝐫𝐨𝐰𝐭𝐡 / 𝐏𝐋𝐆 and 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 in regulated, international environments. I work closely with 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬, 𝐛𝐨𝐚𝐫𝐝𝐬 and 𝐏𝐄/𝐕𝐂 stakeholders, and build and lead GTM organizations. Trilingual (DE / EN / ES).
I’ve led GTM and marketing execution in 𝐇𝐞𝐚𝐥𝐭𝐡𝐓𝐞𝐜𝐡 (Doctolib), 𝐅𝐢𝐧𝐓𝐞𝐜𝐡 (Taxdoo) and 𝐓𝐫𝐚𝐯𝐞𝐥𝐓𝐞𝐜𝐡 (TravelPerk, Lanes&Planes), with responsibility for pipeline, retention and revenue growth.

I step in where growth, GTM or leadership needs reset, scale or stabilization:
1️⃣ Long-term executive leadership
– CMO / GTM leadership with end-to-end revenue ownership
2️⃣ Interim & transition mandates (4–12 months)
– Growth stalls, GTM misalignment or revenue unpredictability
– PE/VC-backed scale-ups requiring fast diagnosis, execution & transition support

🔷 Growth OS, AI Transformation & Enablement: I accelerate team execution through operating cadence, processes, AI enablement & adoption.
🔷 Revenue & GTM scale
– GTM and growth leadership for Doctolib, Taxdoo, Paqato, Madame Moneypenny, Lanes & Planes, aligning marketing, sales and product to build pipeline and drive ARR growth
🔷 Leadership & organization building
– Built, led and coached 40+ growth, marketing and GTM teams across EU, US and emerging markets through hypergrowth and restructuring
– Trusted sparring partner to founders, CEOs and C-level teams
🔷 Growth & PLG strategy and execution
– Designed and implemented product-led strategies at Doctolib, Casafari and Taxdoo, including activation journeys and validation of PLG use cases
– Defined activation, retention and monetization across self-serve and sales-assisted models
🔷 Early-stage & transition to scale

Recommended by VC firms including Mundi Ventures, Pernot Ricard and Convivialité Ventures
  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Spanisch

    Muttersprachlich oder zweisprachig

Vor Ort möglich
Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • Doctolib
    Head of Customer Engagement
    GESUNDHEIT & WELLNESS
    Juli 2024 - Juli 2025 (1 Jahr)
    Berlin, Deutschland
    Interim Head of Customer Engagement at Doctolib, where I led a team of eight and was responsible for driving engagement strategy, product usage, and upsell initiatives across our multi-product portfolio. Brought structure to the team in a challenging phase, set clear strategies, and led with pragmatism and a hands-on approach.

    Brought and consulted with deep, practical expertise in marketing, growth, and product-led growth, advised other teams and stakeholders on strategic priorities, helped to align efforts across the organization. Results: Drove product usage, built pipeline for up- and cross-selling, and turned team into a genuine growth driver for Doctolib.
    Marketing Strategy Artificial Intelligence (AI) Product-Led Growth customer marketing Growth Strategy
  • Taxdoo
    Growth Advisor
    E-COMMERCE
    Juli 2023 - Januar 2025 (1 Jahr und 6 Monate)
    Hamburg, Germany
    Advisory on Growth and supporting transition to a hybrid product-led growth model. Top Funnel Strategy, Hiring support and team development and coaching, strategic coaching of the Marketing Lead, AI support
    Wachstumsstrategie Leadership Marketing Strategy Product-Led Growth Artificial Intelligence (AI)
  • Madame Moneypenny GmbH
    Head of Growth Marketing & Sales (Interim)
    Juli 2022 - März 2024 (1 Jahr und 8 Monate)
    Germany
    Madame Moneypenny helps women in Germany to free themselves from financial dependency by developing financial knowledge, learning to invest and building financial self-confidence. Madame Moneypenny offers Germany's most successful mentoring program to support women on their path to financial freedom. With Germany's largest female community around finance and investing. Strategically Leading the company's GTM strategy and Marketing, Sales and Product teams, re-building the company's Growth Model.
    Markteinführungsstrategie (GTM) Growth Strategy Geschäftsbereichsstrategie Marketing Strategy Executive Leadership

Bewertungen

5.0

Von 1 Bewertungen

E

Elias

Doctolib GmbH

Mehrmonatiges Projekt

-

Bewertet am 19.8.2025

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Ausbildung und Abschlüsse

  • Master's degree, International Marketing and Business, Public relations, communication science
    University of Hohenheim
    2009
    Master's degree, International Marketing and Business, Public relations, communication science
  • growth strategy, Growth, product led growth, leadership
    Product-led.org / Reforge
    growth strategy, Growth, product led growth, leadership

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