Über Juliana
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Spanisch
Muttersprachlich oder zweisprachig
Projekt- und Berufserfahrung
- DoctolibHead of Customer EngagementGESUNDHEIT & WELLNESSJuli 2024 - Juli 2025 (1 Jahr)Berlin, DeutschlandInterim Head of Customer Engagement at Doctolib, where I led a team of eight and was responsible for driving engagement strategy, product usage, and upsell initiatives across our multi-product portfolio. Brought structure to the team in a challenging phase, set clear strategies, and led with pragmatism and a hands-on approach.Brought and consulted with deep, practical expertise in marketing, growth, and product-led growth, advised other teams and stakeholders on strategic priorities, helped to align efforts across the organization. Results: Drove product usage, built pipeline for up- and cross-selling, and turned team into a genuine growth driver for Doctolib.
- TaxdooGrowth AdvisorE-COMMERCEJuli 2023 - Januar 2025 (1 Jahr und 6 Monate)Hamburg, GermanyAdvisory on Growth and supporting transition to a hybrid product-led growth model. Top Funnel Strategy, Hiring support and team development and coaching, strategic coaching of the Marketing Lead, AI support
- Madame Moneypenny GmbHHead of Growth Marketing & Sales (Interim)Juli 2022 - März 2024 (1 Jahr und 8 Monate)GermanyMadame Moneypenny helps women in Germany to free themselves from financial dependency by developing financial knowledge, learning to invest and building financial self-confidence. Madame Moneypenny offers Germany's most successful mentoring program to support women on their path to financial freedom. With Germany's largest female community around finance and investing. Strategically Leading the company's GTM strategy and Marketing, Sales and Product teams, re-building the company's Growth Model.
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Ausbildung und Abschlüsse
- Master's degree, International Marketing and Business, Public relations, communication scienceUniversity of Hohenheim2009Master's degree, International Marketing and Business, Public relations, communication science
- growth strategy, Growth, product led growth, leadershipProduct-led.org / Reforgegrowth strategy, Growth, product led growth, leadership