Julien V.

• Work closely with clients to understand their digital marketing needs and challenges

• Provide bespoke solutions that drive success beyond the Röstigraben.

• Specialize in overcoming the complexities of multilingual SEO, ensuring clients achieve optimal online visibility across diverse linguistic landscapes.

• Conduct comprehensive technical SEO audits to identify and rectify website issues that hinder search engine performance.

• Perform meticulous keyword research to find the best terms for targeting in German, French, and English, enhancing content visibility and reach.

• Create and optimize content in multiple languages, ensuring it is both engaging for the audience and effective for search engine rankings.

• Committed to helping businesses navigate and thrive in the digital landscape by breaking down linguistic barriers and leveraging the power of SEO

I support my clients in their acquisition strategy to increase their brand awareness and generate more leads and online sales.

The goal is to implement an effective strategy on the various digital channels to increase traffic to their website and convert these prospects into new customers.

Depending on each client’s needs, I develop a SEO strategy (based on an audit and recommendations) that can be coupled with advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, as well as local and national partnerships).

I also make sure that the tracking of each activity is rightly implemented through standard tracking tools (Google Analytics 4).

Finally, I offer workshops and coaching to develop digital marketing skills and understanding of different tools within internal teams.

• Planning & designing the international digital marketing strategy and campaigns approach at Vorwerk (acquisition, engagement, retention)

• Manage team of digital marketers to deliver campaigns and go-to-market activities

• Establish and maintain scalable processes that ensure best practices for digital channels, paid media, and internal reporting

• Create models for campaign targeting, audience management and customer segmentation for digital engagement across all markets

• Define and own digital marketing goals and benchmarks, drive regular inspection to determine success of digital marketing initiatives and communicate those to larger team

• Developing and implementing effective search engine optimization (SEO) strategies. Managing offsite and onsite optimization projects and reporting on performance.

• Connect digital marketing initiatives and support direct sales strategy, communicate efforts and outcomes to key stakeholders and leadership

• Partner with centralized digital, and E-business teams to ensure alignment and appropriate leverage of resources, as well as advocate for unique technology (website relaunch) needs of team

• Recommend and implement A/B testing across all digital channels to continually seek inputs to guide channel optimization