Krisztina Mihály

• Digital Marketing Campaigns: Orchestrated high-performing recruitment campaigns on Meta platforms with a €1,000 monthly budget, generating 2,000+ quality leads.

• Project Organization: Planned and executed complete exhibition setups for clients in the printing industry at prestigious international events, including LabelExpo and Gulf Print & Pack, managing all logistics, booth design, promotional materials, and administration.

• Strategic Brand Management: Developed and implemented comprehensive branding solutions for startups, including WordPress-based website creation, consistent messaging across digital channels, and strategic positioning to enhance market visibility and customer engagement.

A Milan-basedfashion startup with 3 employees focused on creating unique apparel products, operating through social media and artisanal markets as part of the Erasmus entrepreneurship initiative.

Collaborated with a Milan-based fashion startup through Erasmus, managing their e-commerce website creation, coordinating with external stakeholders, and developing comprehensive social media and marketing strategies.

• Digital Marketing Campaigns: Implemented comprehensive social media strategy, including content planning, copywriting, and platform expansion, conducting thorough keyword and hashtag research to increase brand visibility and engagement.

• Project Organization: Led e-commerce platform development by coordinating with external vendors and stakeholders, ensuring on-time delivery of website functionalities while managing the team's participation in artisanal markets to establish direct customer relationships.

• Data Analysis & Reporting: Implemented performance tracking systems for social media campaigns, analyzing engagement metrics and audience demographics to optimize ad strategies and content planning for maximum market penetration.

Manage client relationships, oversee the development and execution of strategic campaigns, ensure seamless project delivery, and coordinate between cross-functional teams.

• Strategic Brand Management: Executed comprehensive branding projects for new and established brands, conducting in-depth market research, consumer journey mapping, developing brand positioning, tone of voice, and brand identity.

• Project Organization: Led complex marketing initiatives with budgets up to €25,000, coordinating offline and online media, event management, and retail materials. Managed monthly ~€5,000 subscription clients, ensuring consistent delivery of in-store materials, point-of-sale displays, and billboard advertising, managing a team of 5-10 people.

• Cross-Functional Teamwork: Orchestrated collaboration between internal departments and external freelancers, ensuring seamless execution of integrated campaigns. Coordinated with copywriters, designers, art directors, digital specialists, and event specialists to deliver cohesive brand experiences across multiple touchpoints.