Beschreibung

Ex-Global Marketing Director | FMCG & Luxury | Strategic Marketing Advisor

Marketing leader with 15+ years of international experience in FMCG, Life Sciences, beauty and luxury brands. Former Global Brand Director at P&G Prestige, and Global Head of Marketing at DSM-Firmenich, leading global portfolios, innovation pipelines and go-to-market strategies across Europe and international markets.

I support companies and leadership teams on:

Brand & portfolio strategy

Go-to-market and growth acceleration

Innovation & launch strategy

Marketing transformation and organisational set-up

Interim support for senior marketing roles

Used to working at global and regional level, managing P&L, large budgets, complex stakeholders and cross-functional teams. Fluent in English and French.

Branchenexpertise

Sprachen

Englisch
Muttersprachlich oder zweisprachig
Französisch
Verhandlungssicher
Russisch
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Vor Ort möglich

Basel (bis zu 50 km)

Self-Employed
Marketing and Business Consultancy
Oktober 2024 - Heute (1 Jahr und 8 Monate)
Consulting medium-size businesses on marketing, portfolio, business strategy.
E-commerce, digital, go-to-market. Market analysis: competitors, customers, consumer understanding, marketing trends
DSM - Firmenich
Global Head of Marketing
CHEMIE
April 2018 - Mai 2024 (6 Jahre und 1 Monat)
Basel, BS, Switzerland
• • Led innovation, marketing, commercial strategies, business management. Design of creative marketing materials, building a portfolio of short and long-term innovations.
• • Core achievements: creation and implementation of successful 5-years innovation, marketing, business strategies.
• • Development of new breakthrough innovations; new outstanding marketing campaigns and promotional tools.
• • The strongest business growth in 2019-2022: +18-25% yearly turnover/profit growth behind right strategy and focusing on DSM peptides innovations.
Marketing Communication Commercial strategy Innovation
Procter & Gamble Prestige
Global Brand Director
Mai 2014 - Januar 2017 (2 Jahre und 8 Monate)
Geneva, Switzerland
Leading portfolio of 3 global fragrances brands (Lacoste, Escada, Rochas). Leading global P&L ($300MM sales), marketing, go-to-market strategies. Leading multifunctional global team of 15+ professionals.
Led creation of new winning Lacoste and Escada 5-years vision and marketing, commercial, in-store, innovation strategies
• Ensured effective and optimized marketing and digital plans across all global markets to grow turnover and profitability.
• Full P&L leader, constantly controlling the financial measures to ensure turnover/profit maximization.
Innovation Team management Content marketing Digital Transformation Commercial strategy

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DIGITAL TRANSFORMATION COURSE
IMD
2016
DIGITAL TRANSFORMATION COURSE
MASTERS DEGREE (diploma
MOSCOW Pedagogical University
2000
MASTERS DEGREE (diploma

Lana Vinogradova

Marketing and Business Consultancy

Über Lana

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