Laura Dana Leone

As a freelance Social Media Manager, I help businesses, brands, and individuals strategically build their digital presence and communicate authentically with their target audience. My approach is holistic, combining strategy, content creation, editorial planning, and community management.

My services include:

• Developing tailored social media strategies (organic & paid)

• Editorial planning: topic development, content calendar management, and coordination with clients or internal teams

• Creating creative content in the form of text, images, and video

• Conceptualizing, shooting, and editing social videos and reels – including videos featuring myself on camera

• Building and maintaining an active community

• Analyzing and optimizing KPIs for strategic growth

• Trend and platform analysis as well as generating creative ideas

• Close collaboration with clients, photography teams, and designers

I work on a project basis or long-term retainer model – with a clear focus on aesthetics, brand identity, and sustainable digital success.

At KLiNGEL GmbH, I was part of the content and marketing team as a Social Media Manager, responsible for the strategic and creative management of the company’s social media channels. My role included both the conception and execution of social media content as well as editorial planning, community management, and performance analysis.

Another key focus of my work was the creation and management of newsletters, tailored to different target groups and seasonal marketing objectives.

Overview of my responsibilities:

• Development and implementation of targeted social media strategies

• Editorial planning and topic research in coordination with marketing and e-commerce teams

• Conceptualizing, shooting, and editing videos and reels

• Community management and active engagement

• Creating and sending newsletters, including copywriting, image selection, and segmentation

• Analyzing social media KPIs and newsletter performance for continuous optimization

• Collaborating with graphic design, photography teams, and external service providers

Being closely integrated with the marketing team allowed me to further develop my expertise in cross-channel communication, storytelling, and data-driven content management.

As a freelance editor for the Pforzheimer Zeitung, I was responsible for independently researching, developing, and producing editorial content for both the print and online editions.

My focus was on local journalism, covering topics such as culture, society, and remarkable individuals from the region.

My responsibilities included:

• Writing and editing articles, reports, and interviews

• Pitching topics and developing original formats

• Collaborating closely with the editorial team, photographers, and external contacts

• Attending press events and conducting on-site research

• Creating content tailored to the target audience and media format

Working in a fast-paced, daily newsroom environment strengthened both my journalistic skills and my ability to quickly and accurately translate complex topics into engaging, reader-friendly content.