Maissa Derridj

Launched and scaled global end-user Web and iOS applications on Salesforce, reaching 1,200+ advisors in 900+ stores across 40+ markets (EMEA, NA, APAC, China),improving client expeirence, boosting client data capture and store productivity. Increased product usage, retail sales and client data collection rates from 40% to 60% in one year through UX improvements, team coaching, and process automation. Built robust feedback loops with retail field teams and local HQs, translating qualitative insights into clear performance dashboards priorities and roadmap decisions. Led cross-functional teams of developers, UX/UI designers, and data analysts to deliver continuous improvements and user-centered features. Secured executive buy-in and new budgets by simplifying complex technical concepts for the CEO and C-suite, enabling fast, aligned decision-making to change the technical partner and reorganize the team.

Conceived, built, and launched a Voice of Customer iOS application, leveraging Salesforce, collecting 40,000+ client feedbacks for over 1,600 sales advisors in 300+ stores across 4 luxury brands (Saint Laurent, McQueen, Bottega Veneta, etc.). Translated customer feedback into actionable insights, leading to better client service experiences, including a 20% reduction in client wait times at Top locations in Japan. Led 13+ cross-functional teams, including Salesforce developers, data engineers, UX/UI designers, and brand stakeholders. Successfully aligned product strategy with senior business and IT executives' vision through regular business case updates and measurable results.

Lancôme France

Managed a Retail & CRM system used by +60 Beauty advisors in 20 stores, activated in-store CRM campaigns and supported adoption of beauty-tech tools across retail teams. Analyzed franchise growth opportunities and executed B2B marketing campaigns, achieving a 6% response rate and 3 advanced leads. Supported development of +5 face make-up products through 360° launches, labs and supply chain coordination, and competitive analysis.