Manuel Lorenzo Bouzada

Development of the value proposition for a Lead Generation Analytics solution, defining target segments, key pains and differentiating benefits. The reporting layer is powered by conversational analytics, enabling marketers to ask questions in natural language, surface automated narratives, and drill into drivers without technical support. The objective is to turn data into actionable insight, boost adoption, and demonstrate measurable impact on campaign performance and ROI.

Data-driven decision-making at Stronde is strengthened through an integrated suite of automated dashboards and conversational analytics. Standardised KPIs, near-real-time refresh, and role-based views create a single source of truth, while natural-language Q&A, automated narratives, and proactive alerts surface insights without manual analysis. Embedded governance (lineage, access control, data quality) and enablement (training, playbooks) drive adoption and translate insights into measurable gains in growth and efficiency.

Nova is a global talent community that connects the best companies with the 1 % of profiles with the greatest potential. Nova has more than 8500 members in 72 countries and more than 20 years of experience in consulting to top level companies for the detection of talent from a wide variety of industries and sectors.