Beschreibung

Strategic innovation and growth professional with 12+ years of experience operating at the

intersection of corporates, R&D, and startups. Strong background in innovation, venture acceleration, go-to-market strategy, and consumer insights, with a focus on translating emerging technologies and research into concrete growth opportunities. Experienced in market intelligence, investment readiness, and ecosystem building across foodtech, agritech, and science-driven sectors. Known for curiosity, adaptability, and the ability to align diverse stakeholders around clear strategic direction and execution.

Branchenexpertise

Sprachen

Französisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Spanisch
Konversationssicher

Arbeitsortpräferenzen

Vor Ort möglich

Lausanne (bis zu 50 km)

Drinkotec
Growth and Acquisition manager
LEBENSMITTELINDUSTRIE
August 2025 - Februar 2026 (6 Monate)
Nyon, Schweiz
● Took on a newly created leadership role and built the go-to-market and growth function from scratch, defining scope, processes, and cross-team interfaces.
● Lead the end-to-end go-to-market strategy and growth engine, from ICP definition and value proposition positioning to channel strategy and funnel design
● Build and operate a scalable acquisition system, leveraging GTM tools such as Clay and Lemlist, fully integrated with HubSpot CRM
● Design and manage automations and workflows within the CRM to improve lead qualification, nurturing, and pipeline visibility
● Drive conversion rate optimization across the full funnel, accelerating the sales cycle and improving deal velocity
● Collaborate closely with commercial and operational teams to align growth execution with business priorities
● Lead product pipeline expansion initiatives, working with R&D teams and external partners to identify, structure, and validate new product opportunities
● Act as a bridge between market insights, customer feedback, and R&D, ensuring product development aligns with commercial potential and strategic growth objectives
Growth marketing Go-to-Market (GTM) Strategy Portfolio Strategy Branding Product Development
Sprout Agritech
Venture associate
LEBENSMITTELINDUSTRIE
April 2023 - Februar 2025 (1 Jahr und 10 Monate)
New Zealand
• Initiated and led outreach to position Sprout's offer with universities and Crown Research Institutes.
• Led the sourcing and screening of early-stage startups.
• Crafted value propositions and presented to research managers and tech transfer leads..
• Delivered hands-on venture support to 16 startups, contributing to customer acquisition and pilot trials.
• Led due diligence for 10 early-stage startups, including technical feasibility, business models, market sizing, market research, competitive landscape - supporting 3 successful investments.
• Designed, promoted, and sold a bespoke startup support program to New Zealand's public research organisations.
• Tracked outreach and conversions via CRM; reported metrics and improved engagement tactics.
• Board observer at DNAiTECH (molecular diagnostics startup).
Venture Building Pitch Deck Due Diligence Foodtech
Nestlé Dairy R&D
Project manager - Consumer & Marketplace insights
LEBENSMITTELINDUSTRIE
Juni 2019 - November 2022 (3 Jahre und 5 Monate)
Orbe, VD, Switzerland
• Acted as the strategic link between R&D, markets, and business units to co-develop a 5-year global innovation roadmap.
• Identified emerging consumer, market, and societal trends to inform long-term portfolio strategy.
• Led a global segmentation study with 11,000 consumers in 11 markets to guide brand strategy.
• Managed and delivered multiple cross-market qualitative and quantitative research projects; negotiated contracts with external research agencies.
• Served as insight lead for nesQino™, a new wellness brand launched in China, accelerating time-to-market by 40% through agile innovation processes.
Innovation segmentation Quantitative Research Qualitative Research R&D

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Master's degree
ISIPCA
2014
Master's degree
Licence Degree
University
2012
Licence Degree

Marie Leroux

Venture support & Market research

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