Martina Ursini

Led strategic brand and marketing initiatives across digital and offline channels. Oversaw a team of 2. Development of key digital assets: app, loyalty program, newsletter and sms campaign, website, SEO, social media, Google campaigns Drove integrated brand experiences through in-restaurant communication, promotional activations, events, guerrilla marketing, partnerships, press releases and new restaurant opening

Writing articles foronlineand print magazines SEOsupervision of articles (Wordpress) Creating marketing kits and price lists

Led and coordinated a team member with a focus on: Redefining brand positioning and launching brand awareness campaigns Trade marketing plan to boost sell-out and expand the B2B client base Developing a new line of snack and surprise chips products