Martin Bersagol

Led international media strategy and data engagements for major brands, combining strategic advisory, client leadership and team management.

Responsibilities and scope:

– Senior client partner to global and local marketing teams (CMOs, Media Directors, Digital & E-commerce leads).

– Definition and leadership of full-funnel media strategies and performance audits across paid media ecosystems.

– Oversight of complex consulting engagements including media and tech governance reviews, measurement and effectiveness frameworks (incl. MMM), and large-scale performance optimisation initiatives.

– Management and development of multi-disciplinary teams (media, analytics, adtech), ensuring delivery quality and strategic alignment.

– Contribution to business development, pitches and long-term client relationships.

Key clients include: Salomon, Clarins, Valmont, Vacheron Constantin, Swatch Group, Nespresso.

Creation, Development & Management of the Digital Media BU @The One Centre.

Responsible for Sales, P&L, Team Recruitment & Management, Client Relationship & Delivery + Active participation to the Agency's strategic decisions with the 2 other Partners.

Performance/Growth Digital Media strategies and execution for advertisers - Paid search, SEO, Paid Social, Programmatic, Display ads, Analytics.

Main clients: Decathlon, Club Med, Aircalin, Alices Garden, Greenpeace, Lounge Lovers, Cosette, Vitable, TrueGreen, Ecolab, Ipesup Group, Sothebys, AREC by McGrath, Biotyspa, Sports Heroes, Sesion Tequila, Ofload, Voly, Zambrero

Founder & Managing Director Australia

févr. 2016 - oct. 2018 · 2 ans 9 mois

Sydney et périphérie

Creation, Development & Management of the Australian branch of Effilab.

Acquired by The One Centre in November 2018.

Performance Digital Acquisition strategy and execution for advertisers - Paid search, Paid Social, Programmatic, Display ads, Analytics.… plus

Digital Marketing Specialist - Paid Seach, Paid Social, Display

juil. 2015 - févr. 2016 · 8 mois

Paris et périphérie

Paid Media account management: strategy & campaign execution