Matt Ford

I produce documentary films, animated explainers, interactive stories, and AI-enhanced visualizations for NGOs, news organizations, and purpose-driven brands. My studio, Origen Story, combines nearly two decades of journalism and filmmaking experience (AP, UNICEF, UNHCR, IRC) with generative AI tools that expand what's possible at existing budgets.

I've spent my career telling stories in places where the truth is contested, suppressed, or hard to reach, working with teams across more than 40 countries. That background shapes how I approach every project, whether it involves traditional production, AI-enhanced visualization, or interactive storytelling.

The tools evolve, but the craft stays the same: a clear vision executed with precision, presented with transparency that builds trust with audiences. For clients concerned about how AI is perceived by their audiences, I bring both the production expertise and the knowledge of emerging trust frameworks like C2PA and content credentials to navigate that conversation thoughtfully.

Documentary and visual storytelling for complex global issues (Webby Award, James Beard Award, Edward R. Murrow award). AI visualization for abstract concepts, future scenarios, and stories that traditional cameras can't capture. Creative strategy and workshops for teams integrating AI tools into existing workflows.

Selected clients:

Associated Press, UNICEF, UNHCR, IRC, International Crisis Group, Search for Common Ground, National Geographic,

Pricing:

My listed rate applies to consulting, strategy, and training engagements. For production and interactive projects, I work on a fixed-fee basis. Please contact me with your brief for a custom proposal tailored to your deliverables.