Über Małgorzata
Polnisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Deutsch
Grundkenntnisse
Spanisch
Grundkenntnisse
Projekt- und Berufserfahrung
- BLUEWARE SOLUTIONSFounding Partner - Swiss Market ExpansionHIGHTECHFebruar 2024 - Februar 2025 (1 Jahr)Zurich, SchweizSuccess: Laid the groundwork for Swiss market entry through lead generation, market research, strategic partnerships, and event participation- project was paused due to internal changes and parental leave.
- Led comprehensive market research and competitive analysis to identify viable expansion opportunities.
- Conducted Lead Generation Campaigns.
- Attending the conferences to gain market insights and built the network.
- Developed and executed go-to-market strategy for a new business line, including value proposition workshops, localized service offering, website
- and landing page updates, and creation of marketing and lead generation content.
- Acquired strategic partnership to help to promote & sell BWS services.
- self-employedIndependent ConsultantDIGITALAGENTUREN & IT-CONSULTINGMai 2022 - Januar 2023 (8 Monate)Krakow, PolenSuccess: Built operational and strategic foundation for Swiss-Ireland market entry. Collaboration not pursued due to high legal costs, but delivered actionable insights and international market experience.
- Organized legal documentation and organizational frameworks.
- Conducted market and industry analyses to identify trends, opportunities,
- and potential challenges.
- Developed a comprehensive operations plan outlining key processes, workflows, and resource allocation strategies.
- Formulated and prepared marketing strategies tailored to target audiences, utilizing market research insights.
- Created marketing campaigns to enhance brand visibility and generate interest in company services.
- TALENT ALPHAHead of Customer SuccessDIGITALAGENTUREN & IT-CONSULTINGJuli 2020 - April 2022 (1 Jahr und 9 Monate)Krakow, PolenSuccess: Brought in new clients, upsold to existing ones, and promoted a client-centric mindset in UX/UI and tech.
- Executed B2B sales strategies across 42 countries, including CEE, the US, Mexico, India, and South Africa.
- Supported new client acquisition and implemented upsell initiatives for Enterprise clients, closing SoW agreements with both clients and vendors.
- Established and nurtured long-term relationships with vendors and clients, fostering trust and loyalty.
- Represented the company at key conferences across the CEE region.
- Streamlined and scaled lead generation, onboarding, account management, support processes.
- Built a reporting framework on performance and platform metrics to support strategic decisions. Reported to executive leadership.
- Collaborated on marketing strategy to boost brand visibility and sales to vendors and corporate clients; created sales/support content, organized webinars, and designed campaigns to drive platform adoption.
- Led UX data analysis in collaboration with Tech and UX teams, translating business needs into actionable insights that directly shaped the platform roadmap.
- Led high-impact lead generation efforts aligned with business goals. . Demonstrated a positive attitude, creating a supportive environment where colleagues could rely on me for guidance and consistent support.
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Ausbildung und Abschlüsse
- MasterNational-Louis University2023Master
- Postgraduate DiplomaAGH University of Science and Technology2018Postgraduate Diploma