Über Michaela
Hello and welcome to my profile!
I am a Digital Transformation Consultant and Project Manager with a passion for helping companies identify new opportunities and achieve sustainable growth. Over the course of my career, I have developed a comprehensive set of skills in product and service ideation and then developing the results from a prototype to market readiness, with a focus on business development, strategy, and operations.
I have worked with a range of clients, from startups and mid-sized companies to large corporations and organizations, across a variety of industries. In each case, I have taken a data-driven approach to understanding their business, industry, and competition, and developed a tailored strategy with a unique perspective that positions them for long-term success.
One area where I excel is in bringing together creative minds and techies. I am familiar with design processes as well as technical development steps and enjoy bridging these two worlds to create innovative solutions that drive business results.
In addition to my professional experience, I hold a degree in business administration as well as Entrepreneurship and Digital Transformation. I am experienced in dealing with different stakeholders, international and heterogeneous teams, and have even built my own company.
If you are looking for a Digital Transformation Consultant and Project Manager who can help you identify new opportunities, develop a winning strategy, and achieve sustainable growth, I would love to chat with you. Please don't hesitate to reach out!
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Vor Ort möglich
München (bis zu 50 km), Berlin (bis zu 15 km), Nürnberg (bis zu 15 km), Hamburg (bis zu 10 km)
Projekt- und Berufserfahrung
- Futures Being Made GmbHManaging Director & Co-FounderBERATUNG & AUDITSDezember 2021 - Januar 2026 (4 Jahre)München, DeutschlandFUTURES BEING MADE GmbH is a boutique strategy and stakeholder-design consultancy that helps organizations shape and activate complex stakeholder ecosystems to drive real impact. By combining strategic depth with technological enablement — from participatory future narratives to AI-assisted communication and process optimization — the firm supports clients in making their vision understood, embraced, and operationalized across internal, external, and systemic audiences.
- Led cross-functional strategic and operational initiatives, translating complex data and stakeholder inputs into actionable roadmaps and executive-level decision frameworks.
- Conducted structured business, performance, and stakeholder analyses to identify risks, opportunities, and improvement levers, enabling data-driven decision-making.
- Collaborated closely with C-/VP-level leaders and executive stakeholders to align priorities, operational plans, and measurable outcomes across initiatives.
- Designed and facilitated strategic planning sessions and operational workshops to drive alignment, accountability, and execution clarity.
- Developed operating models, target-state concepts, and performance structures to support transformation and growth initiatives.Introduced scalable, AI-supported processes and collaboration routines to improve transparency, execution speed, and cross-functional effectiveness.
- Managed parallel initiatives end-to-end, including delivery oversight, stakeholder communication, and implementation tracking.
- Notable clients: Google, DB, Capgemini, Siemens Energy, Patrizia Foundation, TU Munich, MVRDV, and more
- XTRPY GmbHManaging Director & Co-FounderINTERNET DER DINGEJuni 2020 - Dezember 2023 (3 Jahre und 7 Monate)Munich, Bavaria, GermanyLifestein, a brand by XTRPY GmbH, is an IoT-enabled MedTech startup developing a connected wearable for fall detection and emergency alerting for elderly users, integrating hardware, embedded systems, and digital services. The company built a production-ready IoT prototype, established manufacturing partnerships, and developed scalable business and go-to market models.
- Built and operated an IoT-enabled business, overseeing performance tracking, strategic planning, and cross-functional execution across product, operations, and partnerships.
- Directed development of a functional IoT PCB prototype and established German manufacturing partnerships for PCB production and CNC-based casing, bringing the product to production readiness.
- Developed data-driven business models, go-to-market strategies, and positioning frameworks based on structured market, competitor, and customer analyses.
- Led financial planning, forecasting, and resource allocation to support fundraising, investment readiness, and operational scalability.Secured six-figure public funding (EXIST), awards, and investor commitments through structured pitch and strategy development.
- Managed public relations strategy and media positioning, securing national coverage across major business and industry outlets (e.g. WirtschaftsWoche, SZ, BR, ARD, RTL, n-tv, and more).
Ongoing digital ventures & selective consultancy | 01/2024 – Present- Continue to operate XTRPY GmbH through selective advisory projects and a digital consumer business, maintaining hands-on ownership of performance, operations, and growth initiatives.
- Deliver workshops and lectures on AI, strategy, and startup execution for academic institutions (TU Munich & Munich University of Applied Sciences).
- AllianzMarket Management Digital Factory SteeringBANKEN & VERSICHERUNGENJanuar 2020 - Dezember 2020 (11 Monate)Munich, Bavaria, Germany
- Developed digital transformation initiatives: designed and tested digitalization strategies, focusing on data-driven product development and enhancing UX
- Developed data-driven business models: conducted benchmarking and analysis of business models to drive innovation and competitive advantage
- Facilitated strategic workshops: managed content preparation and follow-up for workshops with internal teams and external partners, diving collaboration and innovation
- Created strategic communication materials: developed internal communication documents to support the digital strategy and ensure stakeholder alignment
Empfehlungen
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Ausbildung und Abschlüsse
- Start2raise Start-up Accelerator for investment readinessStart2Group2023
- Start-up CertificateStrascheg Center for Entrepreneurship gGmbH2022
Zertifizierungen
- Data Design ThinkingDatentreiber GmbH2023
- Design Sprint FacilitatorWe Are Neon GmbH2022