Natalie Reed

Worked with a long-established leadership and organisational development consultancy to articulate a methodology that is easier to experience than to explain. This involved shaping tone and positioning and translating practice-based thinking into clear, structured language. Created brand and business development materials including brand voice guidelines, a customer-facing capabilities brochure and a series of thought leadership pieces for LinkedIn

I create high-impact content, working across digital and print formats. My work spans web copy, email campaigns, social media, brochures and branded content.

• I played a key role in developing the tone of voice for the launch of Scott’s Richmond and the private members’ club Apollo’s Muse, crafting cross-channel copy to inspire curiosity and increase brand awareness.

•I created seasonal campaign copy and in-depth brand storytelling for some of London’s favourite restaurants, including Daphne’s, 34 Mayfair, Bacchanalia, Sexy Fish and J Sheekey.

• I have written enticing landing pages and developed storyboards and Instagram content for Harrods Dining Hall and restaurants.

•I write and edit branded content to engage the 1% for Rolls-Royce’s exclusive members app. Writing the social media posts for The Ritz-Carlton, Tenerife, ensuring brand alignment and increased audience engagement.

• I also provide editorial support to ensure sparkling, error-free and accurate copy on newsletters and luxury coffee-table books for clients including The PIG hotels and Nyetimber.

As a subeditor across the arts and leisure sections – Home, Style, Travel and Culture – I was responsible for maintaining the highest editorial standards, turning around accurate, polished and engaging articles under tight deadlines.

•Ensuring adherence to house style, meticulous attention to detail and rigorous fact-checking.

•Writing attention-grabbing headlines, sells and captions to enhance reader engagement.

•Collaborating closely with editors, journalists and designers to produce dynamic, industry-leading supplements.