Beschreibung

Strategic Head of Product Marketing with over 13 years of experience driving exponential growth for global tech unicorns like Nubank and QuintoAndar. Expert in building scalable Go-to-Market (GTM) engines from scratch and leading multidisciplinary teams to bridge the gap between Product, Sales, and Marketing. Proven track record in translating complex technologies into compelling narratives that drive adoption and safeguard assets (protected over BRL 1 billion in AUM).

Sprachen

Englisch
Muttersprachlich oder zweisprachig
Portugiesisch
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Vor Ort möglich

Zurich (bis zu 50 km)

The Trip Boutique AI
Head of Product Marketing
REISEN & TOURISMUS
Oktober 2025 - Heute (8 Monate)
Zürich, Switzerland
Spearheading the PMM function for an AI-travel scale-up, defining global GTM frameworks and B2B value propositions.

Collaborating with C-level stakeholders to pivot brand positioning for international market expansion.
Go-to-market strategies Product Marketing International expansion benchmark studies Positioning strategy
QuintoAndar
Head of Product Marketing B2B and B2C
IMMOBILIEN
Mai 2023 - September 2025 (2 Jahre und 4 Monate)
GTM Execution: Led the end-to-end strategy for B2B/B2C segments, achieving a 300% increase in lead conversion for core product features.

Growth: Drove 46% WoW growth in organic app installs by optimizing the messaging funnel and user acquisition strategy.

Leadership: Managed and mentored a team of PMMs fostering a data-driven culture.
Product Marketing Go-to-market strategies Positioning strategy Value proposition Leadership
Nubank
Senior Product Marketing Manager & Group Lead
BANKEN & VERSICHERUNGEN
September 2021 - Mai 2023 (1 Jahr und 8 Monate)
São Paulo, State of São Paulo, Brazil
Market Dominance: Spearheaded the Open Finance GTM strategy, capturing 46% market share and 500% growth in user consent within the first 3 weeks.

Scale: Orchestrated product launches for complex financial instruments, scaling adoption across a user base of 70M+.

Cross-functional: Bridged the gap between Legal, Product, and Engineering to ensure compliance in highly regulated environments.