Olivier Gros

For outdoor brands and start-ups, acting as external right hand in marketing strategy, GTM distribution and communication plans

•Scaling business internationally and bringing innovation to market

•Board Advisor of start-ups and incubators in outdoor goods

•Lecturer in marketing, innovation and GTM launches (sport MBA)

Managed Sports & Leisure P&L and talents, from 14M to 17M€

•Managed 200+ accounts total, 20+ as Strategic Accounts

•Shaped + implemented BU strategy, aiming for 40M€ target

•Developedinnovative textile composite solutions (performance, safety and light weight essential) forsport outdoor brands

•Ledthe PLM cycle, marketing communication and the operations

Managed 85+ talents and 42+ Mil € budget, 6 brands portfolio

•Led the brand activation and seamless consumer experience, the omni-channel transformation, built consumer touch points map, compelling story telling

•Designed+ implemented a consumer centric approach & team

•Led 100+ product launches over Europe

•Scaled Direct to consumer e-commerce sites and own stores

•Led X-function projects to put in motion best in class holistic brand activation toolbox (retail activation, CRM/data, membership, events....)