Über Rachel
Advertising, Art Direction, UI & Research — Canadian-born, Barcelona-based.
With international experience across North America, LATAM, and Europe, I bring expertise in Art Direction, Visual Design, and Market Research. I’ve led diverse creative initiatives, including TTL and BTL digital advertising campaigns (digital, print, and video) for Wunderman Thompson (VML), Reckitt, Janssen, and more.
I’m a multidisciplinary creative who thrives on variety and collaboration. Here’s where I shine:
Advertising content – digital, e-commerce, print, and video, AI-generated images and short videos
Marketing materials – branded visuals, infographics, social media content
Pitch decks & presentations – strategic storytelling, PowerPoint
UI/ux and web design – WordPress, Elementor, user-centered interfaces
Visual research – trend forecasting and benchmarking
My curiosity drives me to explore new creative challenges, and my goal is always to build meaningful connections with clients, teams, and the end user or customer.
Ask me for my website to see more examples of my work.
Clients I’ve collaborated with:
Englisch
Muttersprachlich oder zweisprachig
Spanisch
Verhandlungssicher
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- SHINE 2EuropeCommunications Designer & Creative PMFORSCHUNGJuni 2025 - Heute (1 Jahr)Barcelona, Spanien• Combine applied research with multimedia design to strengthen communication and dissemination of EU-funded social innovation projects.• Create accessible reports, visual content, and websites tailored for policymakers, NGOs, and end-users.• Manage project workflows across multicultural teams, aligning outputs with EU dissemination requirements.
- A Piece of PieInnovation ConsultantFORSCHUNGMärz 2021 - Januar 2025 (3 Jahre und 10 Monate)Spain
- Led qualitative and quantitative market research projects across Pharma, Retail, and Luxury sectors
- Facilitated workshops, focus groups, and user research using mixed methods (in-depth interviews, diary studies, ethnographic research)
- Managed end-to-end project delivery, including methodology selection, client communications, and reporting
- Coordinated freelancers and cross-functional teams using Kanban for task tracking and milestone management
- Conducted retrospectives and presented research insights and strategic recommendations to clients
- Supported business development efforts by identifying opportunities and building pitch presentations
- Wunderman ThompsonArt DirectorSOZIALE NETZWERKEMärz 2018 - März 2022 (4 Jahre)Montevideo, Uruguay
- Designed and led creative projects for FMCG and Pharma brands from concept through delivery
- Created cross-platform digital advertising content (digital and video), including email marketing, UI/web design, e-commerce assets (A+ and B+ Amazon content, Shopify)
- Applied Agile methodologies to streamline workflows and enable responsive, iterative design
- Managed the design team’s Jira dashboard to optimize resource allocation and proactively mitigate project risks and scope creep
- Conducted competitive analysis and trend research
- Collaborated closely with key stakeholders (production, engineering, and QA) teams to ensure alignment and quality
- Regularly presented creative deliverables and progress to clients (brand leads, marketing team, C-suite)
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Ausbildung und Abschlüsse
- Master of ResearchElisava University2022Master's in Research for Design and Innovation
- Bachelor of Design, Communication DesignEmily Carr University of Art2015Bachelor of Design, Communication Design