Roy Bernheim

Senior independent advisor and operator: I take on AI strategy mandates, implementation builds, or both end to end. Swiss and European enterprises bring me in when discoverability, conversion, AI, and operations need to shift from publishing content to delivering outcomes, and the work needs someone who can hold a board conversation in the morning and write production schema in the afternoon.

Recent engagements include implementation support at Coop Group (Switzerland's largest retailer), data & AI strategy at Sonova, Syngenta, and Breitling across multi-market enterprise operations, and two full GEO programmes for a clinically-positioned international skincare brand and a multi-national supplements brand, from anchored strategy development to implementation: multi-LLM visibility baselining across ChatGPT, Perplexity, Claude and Gemini; llms.txt across the estate; JSON-LD schema layering; PMID-cited clinical evidence pages; off-site authority across reviews, expert communities, and tier-one press.

Earlier I scaled the DTC brand I co-founded to $8M across 120 countries and negotiated a $100M P&G licensing deal across 27 markets. Full P&L responsibility. Native Swiss; operating globally in six languages with specific experience in Europe, North America, and APAC.

Strategist in the boardroom, builder in the system.