Sakinatou Seyifou

Global workforce solutions company, including 3 brands : Manpower, Experis and Talent Solutions.

Responsible for digital marketing activities - B2B & B2C (finding and attracting the right talent and generating business by bringing in client leads):

Planning and execution of strategic marketing initiatives.

Management of SEA campaigns : planning, design, content and implementation on relevant channel.

Community Management : social media marketing and advertising on LinkedIn, Meta, Instagram, TikTok.

Emailing : automation campaign, analytics and reporting. Hubspot / Mailchimp

Corporate branding : design and creation of communication materials (layouts & video).

Website : content management and landing page editing.

Digital Marketing and video tool training to non-marketing audiences.

Marketing team trainee guidance.

Swiss insurance company active in the rental guarantee without bank deposit.

Responsible for digital marketing activities (B2B and B2C) :

Planning and execution of strategic marketing initiatives

Management of SEO campaigns : Google AdWords, Bing Ads, Facebook Ads

Community Management : contents development, execution of digital contests

Emailing : creation and publication of newsletters

Corporate branding : design and creation of communication materials

Public relations activities and media planning for TV advertising

Collaboration with the sales team in the development and execution of the digital marketing strategy

Managing and follow up of strategic partners and sponsors relationship.

Monthly reports and digital traffic analysis

In charge of the company E-Reputation

Digital Services Company

International environment, work liaising with Morocco and French teams.

Marketing responsibilities :

Setting up the marketing global plan in line with the corporate strategy and compliance with associated budgets.

Marketing governance and definition of the company offers with the departments managers.

Company branding responsibility through various channels (brochures, magazines, direct mail, website, social networks: Facebook, Twitter, LinkedIn, YouTube, Google+).

Competitive intelligence, digital traffic analysis (SEO, SEA, SMO) and conduct of customer satisfaction surveys.

Promotional events management: planning, organization, implementation, follow up, budget. Administrative aspects of guest management and onsite hospitality management (professional’s fairs and 6 seminars per year).

Development of digital marketing communications (web, email, social, video) in collaboration with the interne digital teams or with the help of specialized agencies.

Management of promotional items: goodies, greeting cards, end year gifts.

Collaboration with the sales team in the development and execution of marketing strategy

Internal communication and coordination with the sales team:

Administration, training, and optimization of the CRM tool (Microsoft Dynamics Online), analysis of sales performances.

Realization of communication materials to support the business : offers, use case, PPT presentations.

Reviewing of commercial documents to ensure brand compliance and global consistency

Managing communications: creation and publication of emailing and newsletter.

Managing and follow up of strategic partners and sponsors relationship.

Internal events management : plenary meetings, corporate anniversaries, corporate travels, Christmas party.

Management of company interns and junior technical resources.