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Sawssane in wenigen Worten
With a strong background in CRM and Marketing Automation, I am a highly committed and ambitious specialist with 8 years of experience
I am passionate about developing long-term customer relationships and driving omnichannel marketing campaigns that deliver real results. As a digital enthusiast and goal-oriented team player, I love being on the field and have a creative mind that is always open to new ideas and technologies.
My experience includes expertise in CRM, Digital & Social Media Marketing, Email Production, Campaign Execution, Analysis and Reporting using various platforms such as Salesforce Marketing Cloud (SFMC), Adobe Campaign, Pardot and Click Dimension.
Projekt- und Berufserfahrung
- Explora JourneysGlobal CRM managerREISEN & TOURISMUSSeptember 2024 - Heute (8 Monate)Genève, SchweizDevelop and execute a global CRM marketing strategy across EMEA and NOAmarkets, ensuring alignment with Explora Journeys' goals and brand values.• Design and optimize the global client engagement strategy at every stage of thecustomer lifecycle: conversion, retention, loyalty, and reactivation.• Drive partnerships to expand and grow the customer database.• Manage a team of 3, collaborating with 2 agencies and 1 copywriter to deliverimpactful CRM initiatives. • Lead the development of new CRM projects, features, and reporting tools to meetevolving business needs and improve performance.• Coordinate creative materials with cross-functional teams (Brand, Digital, IT) toensure seamless execution of CRM campaigns
- WelcometothejungleRédactricePRESSE & MEDIENJanuar 2019 - Heute (6 Jahre und 5 Monate)Paris, FrankreichRédaction d'articles sur des sujets relatifs aux ressources humaines et à la vie au sein de l'entreprisehttps://www.welcometothejungle.com/fr/articles/blog-personnel-booster-carriere
- MEILLEURTAUX PLACEMENTCRM MARKETING MANAGERBANKEN & VERSICHERUNGENAugust 2021 - September 2022 (1 Jahr und 2 Monate)Paris, FrankreichDefinition of the activation strategy of the customer and prospect (1M contacts)• Management of emailing, push notification and SMS campaigns (design andexecution)• Creation of marketing automation journeys to optimize the customer experience• Definition of an AB test roadmap to improve campaign performance• Monitoring of customer satisfaction via the NPS• Implementation of the segmentation of the CRM database
1 externe Empfehlung
MS
Mehdi Semlali empfiehlt Sawssane
9.12.2024
Sawssane est une experte incontournable en Salesforce Marketing Cloud. Grâce à sa maîtrise des outils comme Journey Builder et Email Studio, elle conçoit des campagnes CRM efficaces et innovantes. Rigoureuse, organisée et orientée résultats, elle sait transformer les enjeux marketing en succès concrets.
Je la recommande vivement pour tout projet CRM ambitieux.
Je la recommande vivement pour tout projet CRM ambitieux.
Ausbildung und Abschlüsse
- Master en marketing managementKedge business school2016